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Los Angeles—Oct 14, 2008
RealD Goes Green with Walt Disney Pictures’ “Bolt”
When Walt Disney Pictures’ newest animated comedy adventure Bolt opens Nov. 21, 2008, audiences in more than 1,000 theatres will not only enjoy a family film about an action-star dog who believes he has superpowers, they will be able to able to see it in RealD 3D, then – with no superpowers required – help save the earth by recycling their 3D glasses in the theater.
With the opening of Bolt, RealD is expanding a comprehensive eyewear recycling program, available for moviegoers to deposit their glasses after seeing a film. However, moviegoers will continue to have the option of keeping their glasses as a souvenir to remember their RealD movie experience. Since RealD launched as a company, recycling its glasses has been a goal. When Journey to the Center of the Earth opened in July, it began a successful pilot program with several exhibitor partners, leading to the new comprehensive program. There are over 30 3D films already announced to be released within the next three years.
“Like any successful recycling program, it’s about making it easy for people to recycle,” stated Michael V. Lewis, RealD chairman and CEO. “We appreciate the participation of our exhibitor partners and know that audiences will appreciate the convenience as well.”
About the Movie
For super-dog BOLT (voice of JOHN TRAVOLTA), every day is filled with adventure, danger and intrigue—at least until the cameras stop rolling. When the star of a hit TV show is accidentally shipped from his Hollywood soundstage to New York City, he begins his biggest adventure yet—a cross-country journey through the real world to get back to his owner and co-star, Penny (voice of MILEY CYRUS). Armed only with the delusions that all his amazing feats and powers are real, and the help of two unlikely traveling companions—a jaded, abandoned housecat named Mittens (voice of SUSIE ESSMAN) and a TV-obsessed hamster named Rhino (voice of MARK WALTON) -- Bolt discovers he doesn’t need superpowers to be a hero. Directed by Disney veterans Chris Williams and Byron Howard, BOLT is a hilarious, fun-filled, action-packed animated comedy adventure in Disney Digital 3-D.
About RealD:
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
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