French Cinema Advertising Leader, Mediavision, Selects Smartjog For the Delivery of Advertising Content to Theaters

Mediavision, the leading cinema advertising company in France, has signed an agreement with SmartJog, the leader in digital delivery worldwide, for the electronic distribution of cinema advertising pre-show content to movie theaters.

The integration of the SmartJog technology within the Mediavision workflow automates the electronic delivery of advertising content directly to digitally equipped theaters.

In the theaters, the SmartJog technology platform can be integrated with the Theater Management Systems and digital cinema playback servers to automatically upload playlists and advertising content mastered in digital cinema format (DCP) and retrieve as-run logs.

“We are excited to provide Mediavision with a file-based delivery system and value-added integration features, which provides greater flexibility while optimizing coordination of advertising campaigns”, says Nicolas Dussert, Theatrical Sales Director at SmartJog.

Eric Jourdan, General Manager of Mediavision, adds: “This initiative is part of the digital plan led by our parent company, Medias & Regies Europe. The choice of going digital in addition to our partnership with SmartJog, will result in time efficiency and a greater flexibility for the programming of advertising campaigns as well as the highest image quality possible with no alteration over time.“

About SmartJog: SmartJog, a TDF subsidiary and the global leader in digital delivery with presence in 65 countries, offers a fully managed distribution and file transfer platform for the secure, fast, and reliable digital delivery of content. SmartJog is the trusted partner for the global exchange of all the Hollywood Studios’ most critical content. SmartJog’s digital cinema solutions provide a centralized place for clients’ digital cinema needs, including distribution, localization, storage, and asset management of Digital Cinema Packages. The SmartJog technology and satellite platform is at the core of TDF's digital cinema strategy and SmartJog works closely with the other TDF's subsidiaries to expand the service to 9 other European countries. SmartJog currently has over 160 cinema sites and more than 800 digital screens connected in Europe. SmartJog Directory page

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Source: SmartJog (Ivry-sur-Seine) More

Countries: France More

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