Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Apr. 21, 2014
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1985 GE

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
Sacramento, CA—Apr 14, 2009

Barco Expands Digital Cinema Reach into Latin America Capturing Majority Market Share

Photo: Barco DP-2000 Barco DP-2000
Barco DP-2000 Photo: Barco DP-2000 2K Resolution Cinema Quality Projector

Responding to the growing need for digital cinema entertainment, Barco secures number one position via numerous deployments across a varied customer base.

Digital Cinema pioneer Barco announced today that the deployment of its digital cinema projectors is growing substantially into the Latin American marketplace. Spearheaded by Barco's relationship with Texas-based Cinemark International, Barco DP-2000 projectors have been deployed into more than 25 Cinemark multiplexes throughout Mexico, Central and South America, including major cities in Argentina, Chile, Peru, Guatemala, Panama, Colombia, Ecuador and Brazil.

This ongoing deployment encompasses both small and large exhibitors throughout Latin America. CineColombia, Inc., the largest Colombia-based exhibitor, is rolling out 3D screens throughout Colombia. With a plan to replace 100% of their projectors with digital, they have already upgraded screens in Cali, Bogota, and Medellin.

Miami-based Barco agents Magna-Tech Electronic Company Inc. and Cinema Equipment Inc. specialize in the Latin American market, integrating Barco projectors in multiple Latin American countries. Magna-Tech recently converted four multiplexes to Barco digital cinema projection for E. De Veer Theatres in Aruba and Curacao, for a total of 24 digital screens in the Caribbean. Steven Krams, President of Magna-Tech, discussed his partnerships. “We service, supply, and design installations all over the world,” explained Krams, “and the Latin American market in particular is dominated by small and medium size businesses — in some cases, second and third generation families own these theatres. With the De Veers cinema circuit, we've built a very personal relationship, and we've been part of the theatre planning cycle from the inception. Creating those relationships is fundamental in bringing a decision to the table, and in what products to choose. Your recommendations are taken quite seriously. One more element is also key,” continued Krams, “in that you are providing a product which is of the highest quality, and the end user is satisfied. You put those elements together, with the manufacturer, supplier and end-user, and you have a dynamic relationship.”

Each integrator and exhibitor selected Barco for numerous reasons, but the common themes remain an appreciation for reliability, ease of use, modular design and a broad projector offering that provides choice and covers all screen sizes. From the DP-1200 to the DP-3000, each projector is 3D-ready, and features Texas Instruments® Digital Light Processing (DLP®) technology. For alternative content projection at each installation, Barco's ACS-2048 represents a growing business opportunity for each exhibitor. The ACS-2048 upconverts multiple input formats to digital cinema resolution, and expands each theatre's role as a multi-event presentation facility.

“Partnering with these superb organizations throughout the Americas in 2D and 3D applications continues to be a rewarding experience for Barco and our clients,” said Scott Freidberg, Barco's Vice President of Sales for Digital Cinema, “These relationships are based soundly on the principles that our division represents — innovation, quality, leadership, customer service and comprehensive training.”

Todd Hoddick, Vice President of Digital Cinema for Barco, North America, also commented on Barco's rapid expansion into Latin America. “One significant driving force in addressing the needs of the Latin American market has been 3D,” explained Hoddick. “3D is where we shine — with the right amount of light for your screens, simple 2D/3D switchover and beautiful image quality. We're leading the evolution of digital cinema into this new realm of 3D, and the success is clearly evident — not just in Latin America, but on a worldwide basis.”

Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
Similar Press Releases
More Barco Press Releases: Apr 15, 2014 Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation Apr 10, 2014 ‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format Mar 27, 2014 Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation Mar 26, 2014 China’s Leading Cinema Exhibitors Keen to Install Barco’s Laser Projectors Mar 26, 2014 Barco Drives Open Standards and Global Expansion of Auro 11.1 Immersive Sound with 450 Auditoriums and More Than 50 Movie Titles Committed for Auro Release Mar 25, 2014 Barco Achieves DCI Compliance for New Barco Alchemy Digital Cinema Projectors Mar 24, 2014 Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality Mar 24, 2014 Barco Raises the Bar for Cinema Image Quality with the Launch of its 4K Laser Projector at CinemaCon Mar 20, 2014 The Brightest Cinema Projectors Are Now More Powerful Than Ever: Mar 18, 2014 Barco brings technology innovator Ted Schilowitz onto the Barco Team as its “CinemaVangelist" to spearhead bold, innovative moves in cinema’s future Mar 14, 2014 Trinity Studios Mixes New Tamil Masterpieces in Auro 11.1 By Barco Mar 13, 2014 Barco and Cinetech Middle East JLT Help Expand the Digital Cinema Experience into Nigeria and Ghana Mar 12, 2014 “CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema Feb 26, 2014 EGA Cinema Treats Audience to Auro 11.1 Experience By Barco Feb 20, 2014 Omniplex Opens First Cinema Fitted with Auro 11.1 By Barco Immersive Sound Technology and HFR 3D Projection Dec 11, 2013 Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region Nov 29, 2013 Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio Nov 20, 2013 Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 By Barco Sound Format to Create Immersive Audio for Tollywood Movies Nov 19, 2013 South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco More
©Copyright 2003-2011 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner