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# 1939 Format Debate

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Wootton Bassett—Jun 18, 2009

BAFTA Selects Dolby 3D for London Showpiece Theatre

Dolby’s premium 3D experience chosen by the British Academy of Film and Television Arts
Photo: Dolby® Digital 3D System Dolby® Digital 3D System
Dolby® Digital 3D System Photo: Dolby® Digital 3D System 3D Equipment and Services
Dolby Laboratories, Inc. (NYSE: DLB) announced that the British Academy of Film and Television Arts (BAFTA) installed Dolby® 3D Digital Cinema in its prestigious London headquarters’ showpiece theatre at 195 Piccadilly.

The Princess Anne Theatre sits at the heart of the BAFTA headquarters building. The state-of-the-art cinema equipped with premium digital projection facilities seats more than 220 people and plays host to many leading industry events.

“BAFTA is committed to embracing the ever-changing world of film and with the dramatic growth we are seeing in digital 3D features, it is vital that BAFTA offer a premium experience for its 3D screenings,” said Keith Fawcett, Head of Technical Services, BAFTA. “We chose the Dolby 3D system because it produces the most fantastic 3D images without having to change our screen or degrade our 2D presentations. Also, with Dolby’s reusable 3D glasses, BAFTA continues its mission to be environmentally friendly.”

The Princess Anne Theatre projection room at BAFTA already boasts a selection of Dolby digital cinema equipment, including a Dolby Digital Cinema server and Dolby Show Library, Dolby DMA8Plus Digital Media Adapter, and Dolby CP650 Cinema Processor. The addition of Dolby 3D Digital Cinema brings a stunning and realistic extra dimension to the 3D content shown in the theatre.

“We have been proud to be involved with the work of BAFTA for many years,” said Julian Pinn, Manager, Business Development, Dolby Laboratories, “and the choice by the Academy to add Dolby 3D Digital Cinema to their already excellent facilities reinforces their commitment to providing the very best screening and presentation facilities at 195 Piccadilly.”

About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology provides an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes a standard white screen and delivers a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.
Dolby Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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