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# 1939 Baird

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Sacramento, CA—Aug 11, 2009

Barco Completes First Major Cinedigm Phase 2 Deployment with Premiere Cinemas

Barco, a global leader in digital cinema technology, has just completed the first major rollout in Cinedigm Digital Cinema Corp.'s Phase 2 with Texas-based Premiere Cinema Corp.

Since 2007, Premiere has been working exclusively with Barco to provide digital cinema to their theatres, with 138 screens deployed to date. "The successful completion of Cinedigm's first large-scale Phase 2 deployment is another milestone for Barco and the digital cinema industry,” said Todd Hoddick, Vice President of Digital Cinema for Barco, North America. “Premiere could not have been a better partner, and we're very proud to have provided the best and brightest viewing experience for their screens. We continue to be impressed with Cinedigm and their intense focus on ensuring a great experience for both the exhibitor and their customers.”

Premiere operates theatres in Texas, Florida and Alabama, and plans to complete the digitization of their remaining complexes by year's end — bringing the company's total number of Barco installations to 180. Premiere also has several new state-of-the-art digital cinema theatres under construction, which are set to open in 2010. “Premiere is pleased to announce the completion of our first 138 digital systems under our deployment agreement with Cinedigm's Phase 2 initiative,” explained Gary Moore, CEO of Premiere Cinema Corp. “The installation was professional and on-schedule, thanks to the support, guidance and expertise of Cinedigm and Barco, in combination with Premiere's in-house technical staff. After the sale, Barco's customer service was superb. We are delighted to be teamed with quality partners such as Cinedigm and Barco, who share our commitment to a future of digital cinema excellence and ongoing customer satisfaction.”

As a true industry trendsetter, two of Premiere's Alabama theatres opened in 2008 without mezzanines. At these two innovative locations, the Barco projectors are mounted on platforms in the rear of each auditorium. The associated servers, theatre management systems, audio racks and peripherals are located on the main floor in unique “control rooms,” enabling the patrons to view the high-tech hardware through lobby windows.

Bud Mayo, Cinedigm's CEO, also commented on the deployment. “I have a great deal of respect and confidence in the Barco team,” said Mayo, “I value their partnership with Cinedigm as we jointly bring turnkey digital cinema solutions to the industry.”

"This deployment is a great first step with our partners at Barco,” said Chuck Goldwater, president of Cinedigm's Media Services Group. “We look forward to continuing to grow our relationship with the Barco team, as we work together with more exhibitors in our Phase 2 digital cinema rollout program."
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Premiere Cinema Corp.: Premiere is listed among the Top 20 largest theatre circuits in the U.S., and is one of the largest independently-owned circuits in North America.  Based in Big Spring, Texas, Premiere designs, constructs, equips and operates first-class stadium multiplex cinemas across Texas, New Mexico, Alabama and Florida.  Being privately-held and capitalized enables Premiere to continually invest in new technologies and amenities for its guests to optimize the movie-going experience at every level.  Premiere is one of a handful of circuits to have completed the conversion of all of its stadium auditoriums to 100% digital cinema. Premiere gained global notoriety for building the world's first mezzanine-less cinemas with 100% digital projection technology built as features directly into its architecture.  Currently Premiere is under construction of three new locations and its in-house general-contracting division, PDC is developing new state-of-the-art expanded-amenity facilities for malls and developers in several parts of the country. Premiere Cinema Corp. Directory page
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