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# 1941 RCA

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MONTREAL, Quebec—Sep 10, 2009

ESPN to Telecast USC Vs. Ohio State College Football Game Using Sensio® 3D Technology

SENSIO Technologies Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), inventor of the SENSIO® 3D technology, announces that it’s technology will be used by ESPN to telecast live the NCAA football game between USC and Ohio State on Sept. 12. In addition to several movie theaters, fans in the United States can watch the action at USC’s Galen Center. Since SENSIO® 3D technology is compatible with existing distribution platforms, the same single signal will be used to simultaneously broadcast the event into these different locations.

The game telecast will be shown in theaters located in Hurst, Texas, Columbus, Ohio and Hartford, Conn., two of which are part of the Cinedigm Digital Cinema Corp. (NASDAQ : CIDM) network and equipped with the product CineLiveTM, developed jointly by SENSIO and International Datacasting Corporation (TSX: IDC). Also, 3D LCD and DLP televisions will be installed in two ESPN Zone restaurants, located in downtown Los Angeles and in Anaheim. Finally, Sony 4K projectors will be fed the SENSIO signal in order to project the event onto three giant screens in the Galen Center stadium.

“With more than two years of rigorous 3D research at various game sites, ESPN is taking the opportunity to integrate 3D testing in a live game telecast,” said Anthony Bailey, vice president, emerging technologies, ESPN. “The results of this research will enable ESPN to quantify what it takes to produce, transmit and enable the 3D experience for our fans.”
“We are very pleased to work with ESPN, the largest broadcaster of sports content in the United States. This is the first event to be broadcast on such a large number of different platforms, and it paves the way for simultaneous 3D broadcasting into movie theaters and into the home. We are very proud to take part in this event by providing a robust solution that responds to current and future needs of the players in the industry” says Nicholas Routhier, President and CEO of SENSIO.

Globally, SENSIO remains the only technology enabling broadcasting of live 3D content to be deployed across digital movie theater networks in North America, in Europe and in Asia. “We have been working for more than a year to build a network of movie theaters equipped with our technology. We are confident that the next step will be broadcasting of an event across this entire network,” Routhier concludes.
About Sensio Technologies Inc.:
The award-winning SENSIO® Hi-Fi 3D technology has been trusted by some of the biggest names in event creation to power numerous live 3D firsts. These include the first live 3D broadcast, the first live 3D simulcast and the first worldwide live 3D event in cinemas. SENSIO’s unique expertise and network of contacts led to the creation of the only, ready-to-go worldwide distribution channel for live 3D events in cinemas: the SENSIO® 3D Live Network. As of 2011, SENSIO acts as a live 3D event promoter providing high-profile content and technical and promotional support to the cinema industry.
 
 
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More Sensio Press Releases: Mar 17, 2011 Sensio® 3D Live Network Expands Further, Partnering with Groupe CGR in France Feb 14, 2011 NBA and Sensio to Feature First NBA All-Star in 3D for International Fans Jul 14, 2010 Sensio Successful in Delivery to 33 Countries of First Worldwide Live 3D Event: 2010 Fifa World Cup™ Jun 1, 2010 Cinedigm Teams with SENSIO® to Bring FIFA World Cup Soccer Tournament to Theatres Around the Globe in LIVE 3D Mar 31, 2010 SENSIO and Teranex to Demo Integration of Professional 3D Technology Into Leading Processing Platform Mar 23, 2010 SENSIO 3D Solutions Showcased at NAB 2010 – Now with Wide Availability from Industry Leaders Nov 5, 2008 Sensio and JVC Professional Sign A Memorandum of Understanding for the Development of the First High End 3D Consumer Product Jan 27, 2009 Sensio® 3D Format Standardized in DVD Standard Jun 4, 2009 Globecast Broadcasts in 3D Live - Don Giovanni Opera Seen Across France’s Cinema Screens Thanks to Sensio® 3D Dec 18, 2009 Sensio to Promote its New MVC Compatible 3D Distribution Solution at CES2010 Jan 7, 2010 THX Supports Sensio® 3D Format with THX Media Director Jul 22, 2009 Sensio Expands its 3D Live Network for Digital Cinema in Europe and Participate in Eutelsat’s First Paying 3D Live Concert Apr 23, 2009 International Datacasting and SENSIO Technologies Announce First Operational Deployment of 3D Live for Digital Cinema in Europe in collaboration with OPENSKY Dec 18, 2008 Sensio Rolls Out its Live 3D Technology in The United States and Sells 50 New Cinema Decoding Licenses Oct 15, 2008 Doremi Cinema Licenses Key Streaming Software to International Datacasting for AccessIT's CineLive™ 3D Solution Oct 14, 2008 Sensio Presents Brand New Integrated Solution to Facilitate Live 3D Technology Roll-Out in Theaters Jul 9, 2008 Sensio Signs Licensing Agreement with International Datacasting Corporation and Announces First Sale of its Sensio®3D Cinema Decoding Technology Oct 15, 2007 AccessIT Teamed with International Datacasting and Sensio Technologies Introduces Live 2D and 3D Event Satellite Streaming Through CineLive(SM) Sep 6, 2007 International Datacasting and Sensio Technologies Join Forces to Offer Integrated 3D Digital Cinema Broadcast Solutions More
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