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# 1930 de Forest

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Hollywood, Ca—Mar 2, 2010

Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D

Technicolor’s new 35mm film-based 3D solution to be installed in all Bow Tie Cinema locations
Technicolor (Euronext Paris 18453; NYSE: TCH) has reached an agreement with New York City-based Bow Tie Cinemas to install Technicolor 3D in all Bow Tie locations on 25 of its 150 screens.  Technicolor 3D is a new 3D system for 35mm projectors, enabling exhibitors to equip theatres for high-quality 3D at a fraction of the cost of installing a digital 3D projection system.
 
The Technicolor 3D system utilizes a next-generation 3D lens for projectors and film prints created with patent-pending digital processes to optimize the motion picture image for 35mm 3D projection.  Bow Tie will install Technicolor 3D in advance of the first film available in the Technicolor 3D format: How to Train Your Dragon from DreamWorks Animation SKG, Inc. on March 26.
 
Our customers have resoundingly expressed their desire to see 3D films and we have responded by making sure that top quality 3D presentation will be a part of the movie-going experience at every Bow Tie Cinema,” saidBen Moss, CEO of Bow Tie Cinemas.  “Technicolor 3D delivers the high-quality presentation that our customers expect, and allows us to utilize our existing equipment to accommodate the crowded upcoming 3D release schedule.”
 
“We’re proud to launch Technicolor 3D with our partners at Bow Tie Cinemas,” said Joe Berchtold, president of Technicolor’s Creative Services business. “19 3D movies have already been announced for 2010, and less than 10% of screens worldwide currently have digital 3D capability.  We’ve developed a high-quality solution that addresses the 3D screen scarcity issue and allows exhibitors an affordable way to bridge the gap to digital.”
 
Technicolor 3D Motion Picture Support
DreamWorks Animation SKG, Inc., Lionsgate, Paramount Pictures, Overture Films, Universal Pictures, Warner Bros., and The Weinstein Company have announced support for Technicolor 3D.  These studios represent 13 of the 19 3D films already announced for 2010 release.
            
How Technicolor 3D Works
Technicolor 3D employs a proprietary “production to projection” system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers.  A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen.  The solution works with circular polarized glasses — identical to the ones used for existing digital 3D cinema — to “translate” the film’s content into an image that is perceived by the viewer as being three-dimensional.  The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content.  Technicolor 3D is available now in the U.S., Canada, Mexico, select European countries, and Japan.
Technicolor Digital Cinema Contacts:
Bob Hoffman – Technicolor, US
323-817-6809  

Thibault Peulen – Technicolor, Europe  
+33 1 41 86 53 93  

 
About Technicolor Digital Cinema: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Digital Cinema Directory page Technicolor Digital Cinema Web Site About Bow Tie Cinemas: Bow Tie Cinemas was founded over 100 years ago, in the era of the Nickelodeon, when B.S. Moss began his long and illustrious career providing popular entertainment to the public. The business of operating street front Nickelodeons quickly gave way to Vaudeville, which was the heart of B.S. Moss Theaters until the 1930s when B.S. Moss sold his last Vaudeville theater and dedicated himself fully to building and operating motion picture theaters. In 1936, B.S. Moss opened the Criterion Theater, known then as The Theater of Tomorrow, on Broadway in the heart of Times Square. The Criterion was the first motion picture theater built exclusively for the exhibition of talking motion pictures. It operated continuously for 63 years and was the home of several major New York film premiers, including Sleeping Beauty, My Fair Lady, Funny Girl, Lawrence of Arabia, and Alien. Today, Bow Tie Cinemas is dedicated to returning style and elegance to the movie-going experience. In each of its 20 locations and 169 screens, Bow Tie Cinemas provides the best possible presentation and service to its patrons, continuing in the tradition of its founder. Bow Tie Cinemas Directory page
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