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# 1930 GE

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Dublin—Mar 15, 2010

Digital Cinema Media Select Unique Digital Screen Advertising Accord

Digital Cinema Media Ltd (DCM) will migrate to the new Advertising Accord v4, a full-featured hybrid 35mm and Digital content management solution developed and supplied by Unique Digital Ltd.

The complete package of client based software and hosted server support is being developed in close collaboration with DCM to ensure a seamless transition including both existing management of 35mm stock and delivery as well the inclusion of full DCI compliant digital content and delivery. The number of DCI compliant digital screens managed by DCM has already surpassed 350 and is slated to grow to over 700 by the end of the year.

The heart of the system is a complex rule based scheduler that is fully programmable by the DCM sales and operations staff to maximize individual campaign returns for customers. The Accord system includes a suite of modules including a full featured CRM, contract calculator, campaign manager and invoice scheduler. “We have been delighted with our collaboration with the team at Unique to develop a system that completely fulfils our business and operational needs.” Mark Stephen, Director of Technology at DCM added “the transition to a fully digital process will bring enormous benefits to both our customers and cinema operators”.  Rod Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, “Following extensive development by Unique this announcement is validation of the dedicated set of software and hardware solutions developed by Unique Digital to optimise the transition to digital for cinema advertising companies . We look forward to continuing to work with DCM to ensure the success of their conversion to a full digital network”.

About Unique Digital Ltd.:
Unique Digital, based in Dublin and London, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed in many cinema networks throughout Europe, the US and Far East, comprising of over 10,000 screens.  In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).   In 2012 Unique launched the world’s first complete nationwide terrestrial distribution network in Norway, delivering full feature, trailers and pre-show DCP content (MovieTransit). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry in Europe, the US and Far East.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site About Unique Cinema Systems:
With over 50 employees, Unique Cinema Systems AS is one of Europe’s first and largest cinema technology company with extensive expertise in both traditional and digital cinema technology under one roof. The business began in 1998 when Unique Promotions AS started to sell and promote digital AV and IT products aimed at the cinema market.  Over the years, the company has grown to be one of very few suppliers of digital and traditional cinema equipment in Europe that can provide every aspect of software and services to the cinemas.
Unique Cinema Systems Directory page About Digital Cinema Media:
Digital Cinema Media (DCM) was formed in October 2008 as a joint venture between ODEON and Cineworld - the two
largest cinema exhibitors in the UK. DCM is the market leader in UK cinema advertising, providing 2,300 screens and 420 sites for advertisers. DCM owns a 66% share of the cinema advertising market through exhibitors including Cineworld, Empire, ODEON, Picturehouse, IMAX, and many Independents.
Digital Cinema Media Directory page
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