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# 1948 RCA

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Cypress, Ca—Mar 15, 2010

Sonic Equipment Expands Deployment with Christie 4K-Ready Digital Cinema Projectors

Independent Theaters Continue Rapid Pace of Digital Cinema Deployments
Christie®, a global leader in digital cinema, announced that Sonic Equipment Company has ordered 100 Christie Solaria Series 4K-ready Series 2 digital cinema projectors, which utilize Academy Award1-winning DLP Cinema® technology from Texas Instruments (TI) (NYSE: TXN).  

As part of the Cinedigm Phase 2 digital cinema deployment plan, the Christie projectors will be installed in theaters across the United States, to upgrade existing multiplexes and as part of new theater constructions.  Sonic Equipment will also now offer Christie Managed Services to all its customers, making available a comprehensive suite of technical support and maintenance services to perfectly match their customers’ needs, from basic to the most robust, 24-hour, year-round support.
 
Kansas-based Sonic Equipment Company, which also offers full-service consulting, remodeling and new construction to motion picture exhibitors, is also a certified reseller of Christie digital cinema projectors.  With more than 400 screens across thirteen states, they have been rapidly expanding over the past several years to become one of the industry’s fastest growing companies. Christie is a major partner in Sonic’s highly successful digital rollout strategy, which calls for the installation of hundreds of additional projectors in many new locations this year.
 
Sonic Equipment chose the Christie CP2220 and Christie CP2230 Solaria Series digital cinema projectors for the features that independent exhibitors want most – brilliant picture quality, the lowest cost of operation, and a proven track record of reliability. 
 
“Having the latest technology is extremely important to us.  We want to make sure our customers are getting the best and widest range of products, with the highest quality technical support.  We recommend Christie DLP Cinema projectors because they have proven to be the most reliable and affordable over the years we have installed them,” said Eric L. Olson, Director of Operations for Sonic. “The Christie Solaria Series offer exceptional brightness and resolution, and at the same time are cost-efficient, which makes our customers confident with our choice of projection solutions.”
 
Olson added: “Customers ask us, ‘What’s the best technology for digital cinema?’ and we don’t hesitate to say DLP Cinema, which is at the heart of Christie projectors.  We’re extremely well trained in DLP Cinema and absolutely trust its reliability.”
 
Mike Covey, Digital Cinema manager at Sonic, noted, “We installed digital equipment in over 70 screens in 2009.  Christie has been with us every step of the way and their excellent technical staff has helped us through the many questions that come up in transitioning from 35mm to digital.  Their products and technical expertise ensure the smoothest installations, whether retrofitting existing screens or helping customers design new facilities from the ground-up.”
 
“Strong working relationships based on trust is key to our continued leadership in digital cinema,” said Craig Sholder, Vice President, Entertainment Solutions, Christie.  “Resellers like Sonic Equipment bring a strong commitment to providing their customers with the highest quality products and services, and we’re proud that our projectors and the technical expertise of Christie Managed Services are integral to their success.”   
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Sonic Equipment Company Contacts:
Megan Hageman
Sonic Equipment Company
800.365.5701
customerservice@sonicequipment.com
www.SonicEquipment.com
About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Sonic Equipment Company: Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment.  From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all.  The firm has installed systems across the country in more than 35 states. Sonic Equipment Company Directory page Sonic Equipment Company Web Site
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