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# 1936 Scophony

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MONTREAL, Quebec—Mar 23, 2010

SENSIO 3D Solutions Showcased at NAB 2010 – Now with Wide Availability from Industry Leaders

Leading Broadcast Vendors and Technology Partners to Demo Integration of SENSIO’s Proven, Professional 3D Technology
SENSIO Technologies Inc. (TSX-V: SIO) today announced that the company’s SENSIO® 3D solutions have now been widely-adopted by leading broadcast vendors and technology partners.  SENSIO’s renowned 3D format and 3D technology solutions will be showcased at the 2010 National Association of Broadcasters Show (“NAB”) within the International Datacasting Corporation booth (SU6321) and in demonstrations at the Grass Valley™ (SL106), Teranex (N1115), and Gennum (N5337) booths.  

Attendees at the 2010 NAB Show will have the opportunity to see SENSIO 3D technologies at work in a variety of broadcast products, highlighting how SENSIO’s technologies enable broadcast vendors to integrate professional-quality 3D into their own systems.
 
“When the world’s largest manufacturers of broadcast and media products want professional 3D technology to help deliver an immersive, high-impact 3D experience, they consistently turn to SENSIO,” said SENSIO President and CEO Nicholas Routhier. “With these major industry leaders now on board, SENSIO is well positioned to further facilitate the adoption of 3D into the home and theatres. SENSIO technology has been deployed in virtually every live 3D sports broadcast event to date. Leading global networks and vendors have rapidly embraced our solutions illustrating the industry’s recognition of their value, reliability, and quality.  They have turned to SENSIO to deliver an engaging cinematographic 3D experience to consumers.”
 
End-to-End 3D Broadcast Chain Showcased at Invite-Only Event
During an invite-only event at Bally’s Hotel for the duration of the NAB show, SENSIO will showcase its full line of 3D digital compression, decompression, and display-formatting technologies.  A complete model integrating SENSIO technology within an end-to-end live 3D delivery chain will be on display at SENSIO’s event at Bally’s, by appointment only.  For more information about visiting SENSIO at NAB, please contact nab2010@sensio.tv.
 
More than a format, SENSIO will demonstrate its growing line of 3D solutions
SENSIO, widely renowned for its 3D format, will be showcasing its wide range of 3D solutions, from encoding/decoding, signal processing, and 2D to 3D conversion tools. 
 
“SENSIO has developed an expertise in 3D for over a decade, and we are able to deliver so much more than a 3D format. Our professional-grade high quality 3D products deliver cost-effective solutions to the broadcast community today,” added Routhier.  “Our capability of delivering 3D within today’s broadcast infrastructure addresses the cost considerations of today while delivering a platform that is flexible enough to evolve with the future of broadcasting.”
 
To learn more about SENSIO at NAB 2010, please visit http://www.sensio.tv/nab2010  
 
About SENSIO’s 3D Formats
SENSIO 3D Format delivers visually lossless compression of stereoscopic (3D) HD video to enable 3D broadcasts over standard infrastructure for theatrical presentation and for home theaters. Adopted by content producers worldwide, SENSIO’s 3D technology is designed to operate smoothly with all existing and future 3D projection technologies for 2D or 3D viewing, providing a future-proof, cost-effective solution. Compatible with leading HD satellite broadcast and on-demand systems, content encoded in the SENSIO 3D format is viewable via standard HD set-top boxes (STBs) and on the growing number of 3D TV sets coming to market
 
SENSIO® 3D
A Cost-Effective, Frame Compatible Solution for Professionals
This unique proprietary format is a proven technology that allows professional high-quality 3D broadcasting over conventional 2D channels.  Both HDMI 1.4 and 1.4a compliant; specified MPEG-4 AVC; and D-Cinema deployed worldwide for Live 3D events. SENSIO’s 3D Encoder was used in over 15 high-profile worldwide events (BCS Bowl, NBA All-Star, NCAA football and basketball games).
 
SENSIO Advanced
Featuring 3D in Full HD 1080p Resolution per Eye
This patent pending technology is an easy evolution from Frame Compatible to Full Resolution 3D broadcasting compatible with future dual stream channels.  It is compatible with MPEG4 MVC as adopted in Blu-ray 3DTM.  It is HDMI 1.4 and 1.4a frame packing compatible and delivers a higher efficient compression with MVC than standard dual stream.
About Sensio Technologies Inc.:
The award-winning SENSIO® Hi-Fi 3D technology has been trusted by some of the biggest names in event creation to power numerous live 3D firsts. These include the first live 3D broadcast, the first live 3D simulcast and the first worldwide live 3D event in cinemas. SENSIO’s unique expertise and network of contacts led to the creation of the only, ready-to-go worldwide distribution channel for live 3D events in cinemas: the SENSIO® 3D Live Network. As of 2011, SENSIO acts as a live 3D event promoter providing high-profile content and technical and promotional support to the cinema industry.
 
 
Sensio Technologies Inc. Directory page
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More Sensio Press Releases: Mar 17, 2011 Sensio® 3D Live Network Expands Further, Partnering with Groupe CGR in France Feb 14, 2011 NBA and Sensio to Feature First NBA All-Star in 3D for International Fans Jul 14, 2010 Sensio Successful in Delivery to 33 Countries of First Worldwide Live 3D Event: 2010 Fifa World Cup™ Jun 1, 2010 Cinedigm Teams with SENSIO® to Bring FIFA World Cup Soccer Tournament to Theatres Around the Globe in LIVE 3D Mar 31, 2010 SENSIO and Teranex to Demo Integration of Professional 3D Technology Into Leading Processing Platform Nov 5, 2008 Sensio and JVC Professional Sign A Memorandum of Understanding for the Development of the First High End 3D Consumer Product Jan 27, 2009 Sensio® 3D Format Standardized in DVD Standard Jun 4, 2009 Globecast Broadcasts in 3D Live - Don Giovanni Opera Seen Across France’s Cinema Screens Thanks to Sensio® 3D Dec 18, 2009 Sensio to Promote its New MVC Compatible 3D Distribution Solution at CES2010 Jan 7, 2010 THX Supports Sensio® 3D Format with THX Media Director Sep 10, 2009 ESPN to Telecast USC Vs. Ohio State College Football Game Using Sensio® 3D Technology Jul 22, 2009 Sensio Expands its 3D Live Network for Digital Cinema in Europe and Participate in Eutelsat’s First Paying 3D Live Concert Apr 23, 2009 International Datacasting and SENSIO Technologies Announce First Operational Deployment of 3D Live for Digital Cinema in Europe in collaboration with OPENSKY Dec 18, 2008 Sensio Rolls Out its Live 3D Technology in The United States and Sells 50 New Cinema Decoding Licenses Oct 15, 2008 Doremi Cinema Licenses Key Streaming Software to International Datacasting for AccessIT's CineLive™ 3D Solution Oct 14, 2008 Sensio Presents Brand New Integrated Solution to Facilitate Live 3D Technology Roll-Out in Theaters Jul 9, 2008 Sensio Signs Licensing Agreement with International Datacasting Corporation and Announces First Sale of its Sensio®3D Cinema Decoding Technology Oct 15, 2007 AccessIT Teamed with International Datacasting and Sensio Technologies Introduces Live 2D and 3D Event Satellite Streaming Through CineLive(SM) Sep 6, 2007 International Datacasting and Sensio Technologies Join Forces to Offer Integrated 3D Digital Cinema Broadcast Solutions More
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