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White Plains, NY—Jun 7, 2010

SMPTE Convenes Scientific Event To Focus On Next-Generation 3D Acquisition, Conversion, Transmission, Display Technologies 13 - 14 July, NYC

SMPTE international conference only scientific event to focus on critical technologies needed for widespread, sustained 3D adoption
As the first wave of 3D content and services roll out – including coverage of hockey, baseball, and international soccer as well as popular motion pictures – and manufacturers race in parallel to build the products needed to ride it, the Society of Motion Picture and Television Engineers (SMPTE) will convene leading 3D scientists, engineers, and researchers who are laying the foundation for the next generation of 3D standards and technologies. These experts will present their latest findings at a scientific conference 13-14 July 2010 at the Marriott Marquis Hotel in New York City.

True to its position as the worldwide leader in motion-imaging standards and education, the SMPTE International Conference on Stereoscopic 3D for Media and Entertainment will offer fresh, new scientific perspectives about the next generation of 3D acquisition, conversion, transmission and display technologies.

“This is the first and only scientific conference to focus solely on the critical technologies needed for widespread and sustained 3D adoption,” said Pete Lude, SMPTE Executive Vice-President and conference program chair.  “It’s information critical to media and entertainment CTOs and chief engineers as they make their long-term capital investments in 3D.”

With the first generation of 3D entertainment technologies already begging important questions about what needs to come next, the SMPTE 3D event will feature the scientists, engineers, and researchers who helped lay today’s 3D foundation and are inventing the 3D technologies of the future.

These leading experts will address issues ranging from how to acquire 3D images without expensive mirror rigs, why some 2D-to-3D conversions look great and others do not, and if broadcasters will have to run a cable for each eye to transmit 3D images effectively to when can consumers finally get rid of their 3D glasses.  For a complete list of conference papers, click here.

SMPTE – 3D Standards Leader
Among the important motion-imaging efforts underway at SMPTE is work on a stereoscopic 3D Home Master standard that will help drive new revenue opportunities for content creators and distributors. The standard, scheduled to be finalized later this year, will be a key element in enabling 3D feature films and other programming to be played on home television and computer displays – regardless of the delivery channels. The SMPTE 3D Home Master Working Group is working closely with other standards development organizations that will develop companion standards for complete end-to-end interoperability.

About Society of Motion Picture and Television Engineers:
The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at www.smpte.org/join. 
Society of Motion Picture and Television Engineers Directory page
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