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# 1939 Eidophor

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Burbank, CA—Jun 22, 2010

Doremi Scores with Sensio for Live 3D Broadcasts of FIFA World Cup Soccer

Doremi Offers Flexible Options for Sensio Live 3D Streaming into Theaters
Doremi Cinema today announced that its digital cinema servers are being used to playback Sensio's Live 3D broadcasts of FIFA World Cup Soccer matches around the world. 
 
The 2010 FIFA World Cup is the first-ever global live 3D event.  SENSIO is FIFA's primary 3D technology partner and is delivering this groundbreaking 3D live event to cinemas and large venues around the world.  Sensio's Live 3D encoding and streaming technology is already embedded in all Doremi DCP-2000 and DCP-2K4 digital cinema servers and, at this point in time, only Doremi servers are capable of decoding Sensio Live 3D World Cup broadcasts without adding additional hardware in the projection booth.  To date, there are over 1000 cinema screens in 26 countries that are broadcasting live 2010 FIFA World Cup matches.
 
“This is an exciting milestone for digital cinema equipped theaters and venues” comments Michael Archer, VP of Doremi Cinema.  Exhibitors are seeing more alternative content revenue streams that support the transition to all-digital cinema screens, and Doremi offers some new and unique hardware solutions to make it that much simpler to participate.”
 
One of Doremi's solutions is for those theaters wanting to broadcast the live World Cup matches using other manufacturers’ digital cinema servers. Here, Doremi's new Dimension-3D Cine format converter provides the needed bridging device to allow decoding of Sensio live 3D events without the need to manually reconfigure cabling between the satellite receiver, cinema server and projector.  Thus far, over 158 sites are using this device to enable the live Sensio 3D World Cup broadcasts.
 
Should a theater want to broadcast the World Cup Matches to several screens at once, Doremi has developed a multi-casting streaming device called the StreamIt.  The StreamIt is a broadcast MPEG2 video streamer companion device for Doremi DCP-2000 and DCP-2K4 digital cinema servers. The StreamIt enables the streaming of programming via satellite to multiple screens live, in both 2D and 3D. Up to four screens can be streamed simultaneously allowing for up-to-the-minute scheduling.   At this time, the StreamIt only works with Doremi Cinema servers.
 
Sensio President and CEO Nicholas Routhier comments, “It's exciting that theater owners are receiving and streaming live 3D events like the FIFA World Cup, to an entirely new demographic of customers. Innovative companies like Doremi, with its Sensio 3D-enabled servers, and ancillary hardware options, means any digital cinema theater can capitalize on live 3D World Cup broadcasts if they so desire.”
Doremi Contacts: Doremi USA:
Headquarters
info@doremilabs.com
Tel: +1 818 562 1101
Fax: +1 818 562 1109

Doremi Japan:
sales@doremilabs.co.jp
Tel: 044-966-4855
Fax: 044-966-4856

Doremi Europe:
info@doremitechno.org
Tel: +33 492 954 280
Fax: +33 492 954 281

Press Contact:
Hany Adeeb
Tel: +1 818 562 1101
hany@doremilabs.com
About Doremi: Established in 1985, Doremi Labs has been a pioneer of technological advancement with the attainment of its 4K-technology patent, active involvement in High Frame Rate content delivery and DCI certified product line. Doremi’s install base of digital cinema playback servers has exceeded 50,000 units globally and remains the most installed server in digital cinema history to date. Product lines include digital cinema playback servers, Integrated Media Blocks (IMB) and Integrated Media Servers, post production and mastering solutions and digital cinema accessibility products for the visually impaired and hearing impaired. 

Doremi maintains its world headquarters and production facilities in Burbank (USA), European headquarters and R&D in Sophia-Antipolis (France), an office in Tokyo (Japan) to service the rapidly expanding Asian digital cinema marketplace, and two R&D entities out of Canada and EMEA (Europe, The Middle East, Africa).
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