Bringing high style to high tech at the fashion world’s most prestigious event, XpanD took the runway at Paris Haute Couture Week, 5-8 July 2010. With XpanD 3D technology, the world’s most beautiful clothing and accessories will look even more stunning! In partnership with Looping Productions, XpanD shot select fashion shows in native 3D and will produce content for television broadcasts in July. Now, more than ever, XpanD 3D is truly “in vogue!”
XpanD and Looping Productions filmed fashion shows of some of the world’s most stylish designers at Paris Haute Couture Week, including: Christophe Josse, Georges Hobeika, Eva Minge, Stéphane Rolland, Basile Soda, Franck Sorbier, Jean-Paul Gaultier and Valentino.
“At XpanD, fashion is a religion—we aim to not only make 3D content look fabulous, but to make the people wearing our glasses look fabulous as well,” says Maria Costeira, Chief Executive Officer of XpanD. “Paris Haute Couture Week, for me, exists at the intersection of creative thought and visual expression. As such, it makes absolute sense that we’re enabling the organizers, designers, stylists and broadcasters to add a new dimension with the world’s most effective and immersive 3D technology. This is a true benchmark for the fashion broadcasting industry, changing how fashion is seen, enjoyed, considered and possibly even conceived!”
With a vision for 3D light-years ahead of its competitors, XpanD was the first company to deliver both style and substance to a technology that has long put function before form. For example, the XpanD Universal 3D glasses are designed to work with any 3D-enabled device, from televisions to laptops and with any XpanD-equipped cinema, giving 3D consumers unprecedented freedom. What’s more, the XpanD Universal 3D glasses are available in multiple colors and sizes, allowing for a range of personal style options.
“We have been shooting fashion shows in HD for 10 years and it was already a step ahead, highlighting the fantasy and details of the fabrics,” stated Veronique Legendre, Producer for Looping Productions. “A fashion show is a unique and a total spectacle of beauty that transforms the human being into the most sophisticated world and today, with XpanD 3D technology, we bring the ultimate experience to Paris Haute Couture Week to go even beyond onlookers’ expectations. Fashion is a ready-made world ideally suited to the 3D experience”.