Technicolor (Euronext Paris: FR0010918292; NYSE: TCH) today announced it has entered into an agreement with Marcus Theatres® to install Technicolor 3D, the 35mm film-based 3D system, on 15 screens at select theatre locations.
The Technicolor 3D system utilizes a next-generation 3D projector lens and film prints created with patent-pending digital processes which optimize the motion picture image for 35mm 3D projection.
Headquartered in Milwaukee, Wisconsin, Marcus Theatres is the sixth largest movie theatre circuit in the United States. Marcus Theatres currently owns or manages 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.
“Technicolor has been an outstanding partner to both distributors and exhibitors for almost a century, providing essential services and technology. And now once again, Technicolor is providing an inexpensive, alternative 3D solution to facilitate the installation and exhibition of 3D in theatre locations not quite ready for digital,” noted Bruce J. Olson, President of Marcus Theatres.
“For 75 years Marcus Theatres has been an industry leader in delivering high-quality presentations and the latest innovations,” said Joe Berchtold, President of Technicolor’s Creative Services division. “We’re proud that Marcus Theatres has selected Technicolor 3D to bring the 3D experience to its customers.”
Technicolor 3D is currently installed on more than 300 screens in North America, and has recently launched internationally in the United Kingdom, Germany, Italy, Spain, and Japan. The format was initially launched in theatres in March 2010. To date, nine films have been released in the format, including features from DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros., and The Weinstein Company. Upcoming titles planned for release in the Technicolor 3D format include Jackass 3D
, Saw 3D
, and Yogi Bear
. How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses--identical to those used for digital cinema 3D--to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. For more information, visit www.technicolor3D.com