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# 1963 Dalto

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Chicago—Oct 12, 2010

NEC Projectors Selected by Dickinson Theatres for Full Digital Cinema Conversion

Ballantyne Strong to Provide NEC Projectors, Installation and Support
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Dickinson Theatres has selected NEC DLP Cinema® projectors and GDC servers for 250 digital cinema systems.

The full digital conversion will take place in 25 theatres in 5 midwest states, half of which are expected to be completed in the next 12 months. Ballantyne Strong, Inc. (NYSE Amex: BTN) is the project’s reseller and will provide installation services; Cinedigm will provide the deployment support utilizing its integration program, while full financing is provided by NEC Financial Services and bankers Macquarie International.

“We are delighted to have secured this contract with Dickinson Theatres and to have NEC Financial Services provide the financing to make this deployment possible,“ said Pierre Richer, President and C.O.O. of NEC Display Solutions. “NEC’s Digital Cinema Projector Series provides the highest quality for moviegoers, and when coupled with NEC’s financing solutions, represents a best-in-class solution for exhibitors looking to make the move to digital. Partnering with Ballantyne and Cinedigm on this particular deployment is not only an asset for NEC but a building block to leverage Dickinson’s theatres.”

The system installation will include, in addition to NEC’s fully 4K-upgradeable projectors, GDC Servers and digital audio hardware. The Digital Cinema Projector Series is fully Digital Cinema Initiatives (DCI) Compliant and exceeds the high standards in the digital cinema industry with enhanced cooling capabilities and user interface. Dickinson has taken advantage of NEC’s unique financing services, which has been an asset to many of NEC’s negotiations for digital conversions in cinemas this year.

“Having the new screens will allow us to celebrate our 90th anniversary this November with 3D films, live sports programming and concert films,” said John Hartley, President and CEO of Dickinson Theatres. “It’s an exciting adventure for us to begin at such a pivotal point in our company’s history. Working with NEC, Cinedigm and Ballantyne has been a perfect fit for this project from conception.”

“As NEC’s master reseller for digital cinema projectors in the Americas, we are very excited to team with NEC and Cinedigm to execute this turnkey digital cinema deployment for Dickinson Theatres, a long-time Ballantyne customer,” said John Wilmers, President and CEO, Ballantyne Strong.

“GDC is delighted to be a part of Dickinson Theatre’s digital cinema conversion plan,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Having established a solid partnership with NEC, Cinedigm and Ballantyne Strong, we are confident that this collaboration will not only heighten the entertainment experience for customers, but also ensure Dickinson Theatres are serviced with top quality and future proof digital cinema technology.”

"We value our partnership with Dickinson Theatres and are thrilled to be working with them on their digital cinema rollout in conjunction with NEC," said Chuck Goldwater, President of the Media Services Group at Cinedigm. "Multi-pronged relationships are the basis of Cinedigm’s business, and being part of the digital solution for Dickinson together with our partners at NEC is right where we want to be."

For more information about NEC's digital cinema projectors, please visit http://www.necdisplay.com/Products/SubClass/?subclass=Projectors.

To learn more about financing options, please visit http://www.necdisplay.com/GoDigital or contact NECDigitalCinemaLease@neclease.com.

About VUKUNET
VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business. VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy. For additional information about VUKUNET, visit www.vukunet.com or call (877) 805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/pressresources.aspx.

About NEC Financial Services, LLC
NEC Financial Services, LLC, delivers tailored leasing structures of extraordinary flexibility to customers nationwide and has expanded to include a complete range of technologies and services. NEC Financial Services offers financing services to Solution Providers, System Integrators, Resellers and Dealers, and their customers by supporting the sale of products and solutions to businesses in the United States. For more information, visit www.neclease.com.
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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