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Hollywood—Oct 27, 2010

SMPTE Releases Two New Digital-Cinema Products To Standardize Workflows, Enhance Theater-Going Experience

Digital Leader product lets post facilities to add leaders/footers for distribution; Digital Projection Verifier checks critical projection parameters. Both based on RP 428-6-2009 standard
As the conversion of theaters to digital infrastructures grows globally, the Society of Motion Picture and Television Engineers (SMPTE), the world’s leading developer of motion-imaging standards, today announced two digital cinema products designed to standardize workflows and ensure a consistent movie-going experience: the Digital Leader product for post production and the Digital Projection Verifier (DPROVE) product for theatres. The products both are based on the SMPTE RP 428-6-2009 Recommended Practice. 
 
“As the digital-cinema rollout accelerates, there is a critical need for standardized workflows,” said Barbara Lange, Executive Director of SMPTE. “SMPTE worked with more than 300 people from multiple sectors of the industry to ensure that new these products provide high-value, interoperable performance across the production-to-display chain.” 
 
Today’s announcement was made at the SMPTE 2010 Technical Conference & Expo, the annual gathering of the world’s leading motion-imaging researchers, scientists, practitioners, and manufacturers. 
 
Digital Leader ensures efficient downstream DCDM creation
The new SMPTE Digital Leader product allows post facilities to add leaders and/or footers to D-Cinema Distribution Master (DCDM) reels prior to encoding and encryption, thereby facilitating reliable and efficient downstream digital master creation and quality assurance. The product features 8- and 4-second head and foot leaders for a full quality-control check and supports a comprehensive range of aspect ratios and frame rates. It also provides 2D and 3D support where applicable. 
 
The Digital Leader product is available on a pre-loaded hard drive with TIFF and WAV files for each variant.
 
DPROVE provides easy checks for projection systems
The SMPTE DPROVE product addresses a key issue for digital cinema operators: the need for a simple and reliable tool to check critical parameters such as digital projector performance, alignment, masking, and picture-sound synchronization. Like the Digital Leader product, it includes all quality-control parameters and a comprehensive range of variants. It supports both the JPEG Interop and SMPTE 429-2:2009 (2010) standards to verify backward and forward compatibility with digital-cinema servers from multiple manufacturers. 
 
The DPROVE product also makes it easy for non-engineering personnel to check the health of their systems. Packaged on a flash-memory drive, it uses standard key-based encryption to unlock its features. Theatre operators can then set it to perform one-time or looping sequences for regular confidence checks of their venues. 
 
Availability
Both new products are available directly from SMPTE: the Digital Leader and DPROVE products both carry a three-year license. Please see http://www.smpte.org/standards/DPROVE_Flyer_2010_08.pdf for more information.
About Society of Motion Picture and Television Engineers:
The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers® (SMPTE®), a professional membership association, is a leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem, worldwide. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. 

More than 6,000 members — motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students — who meet in Sections throughout the world, sustain the Society. Through the Society's partnership with the Hollywood Post Alliance®(HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at www.smpte.org/join.
Society of Motion Picture and Television Engineers Directory page
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