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# 1932 Baird.

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London, England—Nov 25, 2010

Nordisk Choose Masterimage 3D

Nordisk work with Kinoton to get the best from Masterimage 3D
After a careful selection process, Nordisk Film, which operates 115 screens in Denmark and Norway, has selected MasterImage 3D for all its digital screens. 
 
Jan Petersen, Chief Technical Officer of Nordisk Film Biografer (Cinemas) said that  Nordisk made their choice of MasterImage 3D based on three main factors - cost, the business model, and picture quality. With numerous different 3D systems to choose from, Nordisk researched the market thoroughly, and also relied heavily on advice from Kinoton, a trusted company with whom it has worked for many years. In-depth talks between Kinoton and Nordisk, with practical demonstrations of different systems, led to the choice of MasterImage 3D. 
 
Nordisk,  for operational reasons, wanted a system with low-cost disposable glasses, leading them to focus on systems using circularly polarised glasses.  They carefully examined 3D images from the available systems and concluded that image quality from the MasterImage 3D system was slightly better than from other  systems, and were also influenced by the fact that they could buy the system outright, with no ongoing lease payments. The costs of the MasterImage 3D system also worked out favourably at the volumes being considered by Nordisk, which has an ongoing programme of cinema digitisation, and currently has more than 30 digital screens, all of which use MasterImage 3D. 
 
Lutz Schmidt, International Sales Manager for Kinoton, said that Kinoton had experience of many 3D systems and had been able to demonstrate MasterImage to Nordisk  and to provide positive feedback from MasterImage 3D systems which had been installed in other European countries, in Korea, and in the USA. Kinoton were thus able to re-assure Nordisk that the installation of MasterImage 3D would be straightforward and that the company would be able to provide the equipment in time for the proposed deadline. 
 
Brian Kercher, Managing Director of MasterImage 3D Europe says that one of the many strengths of the company is that it works in partnership with Cinema Integrator companies throughout Europe. This enables MasterImage 3D to ensure that its equipment is properly installed and regularly maintained and serviced by teams of skilled and experienced cinema engineers who understand the needs of the cinema exhibition industry. MasterImage 3D also works in partnership with the many cinemas which it serves, and these close working partnerships are the secret of success for all those using the world-class MasterImage 3D system. 
 
Echoing Brian’s remarks, Jan Petersen said that Nordisk, already the largest cinema chain in Denmark, serving six million visitors a year, intends to expand its digital cinema numbers in the coming years, and he is delighted with the successful partnerships that the company has established both with MasterImage 3D and with Kinoton.
About MasterImage 3D, Inc.: MasterImage 3D LLC is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed in 42 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world's first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo, Seoul and Beijing. 
MasterImage 3D, Inc. Directory page About Nordisk Film Cinemas : Founded in 1915 Nordisk Film Cinemas is the oldest and largest cinema chain in Denmark. Nordisk Film Cinemas consists of fifteen modern multiplexes in Denmark - and one in Norway - with a total of more than 16.000 seats. Approximately every second cinema ticket in Denmark is sold by Nordisk Film Cinemas – 2003 resulted in 5,2 mill. Tickets sold. Our flagship, the Imperial, is situated in Copenhagen, and with its 1.102 seats, gigantic screen and exceptional equipment and certifications, it is the largest and best-equipped cinema in Scandinavia. Nordisk Film Cinemas is a subsidiary of Nordisk Film. Founded in 1906 Nordisk Film is the oldest operating studio in the world. Nordisk Film is a division in Egmont. Egmont is one of Scandinavia’s leading media groups encompassing weeklies, magazines, comics, books, film, TV-programmes, textbooks, games, content for mobile services and electronic entertainment. Egmont has activities in 22 countries, and 3,500 employees reached revenues of 739 million £ in 2003. Nordisk Film Cinemas Directory page
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