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Dallas, TX / Hong Kong—Dec 7, 2010

DLP Cinema® Celebrates Record-Breaking Increases in the Asia Pacific Region, and Across the Globe

Texas Instruments (TI) (NYSE: TXN) DLP® today proudly announced that 2010 is on track to finish as a banner year for its DLP Cinema® technology, both in the Asia Pacific region, and throughout the world. Led by powerful increases in the number of both 2D and 3D screens equipped with DLP Cinema technology, DLP is honored to play a pivotal role in delivering the biggest and brightest cinematic experience to theatres, and ultimately moviegoers, worldwide. DLP Cinema technology and products are currently on display at CineAsia 2010 in Hong Kong.
 
During the period between January 6, 2010 and December 1, 2010, the number of DLP Cinema screens in the Asia Pacific region showing Hollywood content grew 100 percent to a total of 6,972 (from 3,485), with 3D screens in the region jumping 148 percent to 4,583 total (from 1,846) during the same timeframe. Worldwide, DLP Cinema screen counts showing Hollywood content rose by 67 percent for 2D and 97 percent for 3D, to grand totals of 28,036 and 18,637 screens respectively.
 
“DLP Cinema and our partners have worked tirelessly, especially in 2010, to provide theatres far and wide with the very latest, award-winning cinema technologies available,” said Dave Duncan, manager of DLP Cinema for Texas Instruments. “It is because of these efforts that DLP Cinema has been able to experience such exceptional success, and we will continue to strive toward bringing the best technology possible to exhibitors and audiences in the Asia Pacific region, and the world, during the coming years.”
 
 In 2010, more DLP Cinema chipsets will have been delivered for use in cutting-edge projection systems than in the past ten years overall.  These DLP Cinema projection systems are used throughout the world in many different applications: With Hollywood cinema, including powering every IMAX® digital theatre worldwide; with local content cinema, such as Chinese and Indian movies; and as the industry standard for post production studios and facilities. Other venues where DLP Cinema can be found include high end home theatres, cruise ships, theme parks, and even one-of-a-kind special events like the opening ceremony of the Beijing 2008 Olympic Games, and the Shanghai World Expo.
 
DLP Cinema’s application versatility and its immense growth, fueled by strong demand for digital cinema and digital 3D equipment in the Asia Pacific region especially, have helped TI and DLP Cinema customers to lead the world in digital cinema deployments.
 
To learn more about DLP Cinema’s full line of award-winning, DCI-compliant technology solutions, please visit www.DLPCinema.com. Additionally, please visit us at CineAsia 2010 through December 9, 2010, where  visitors will be able to enjoy a special presentation of Disney’s “TRON: Legacy” in IMAX 3D, powered by DLP Cinema technology.
DLP Cinema® Products Contacts:

Kateri Gemperle
TI DLP Products Worldwide
(214) 567-3617
Kateri@ti.com


About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page DLP Cinema® Products Web Site
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