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Asia Pacific—Dec 13, 2010

The Grand Cinema Moves Towards A New Digital Era with Sony 4K

Photo: Sony SRX-R320 Sony SRX-R320
Sony SRX-R320 Photo: Sony SRX-R320 SRX-R320P 4K DCinema Projector W/ LMT300
The Grand Cinema in Hong Kong is moving towards a new digital era in entertainment with the recent roll-out of Sony’s 4K digital cinema systems. With the completion of this project, The Grand Cinema will have the highest number Sony 4K systems in Hong Kong. Sony has led the way in 4K Digital Cinema since it was introduced in 2007. The implementation of Sony’s 4K digital cinema solutions at The Grand Cinema adds to the 6,000 Sony 4K-enabled screens worldwide.

“At The Grand Cinema, we are driven to offer an immersive entertainment experience for our guests by offering the highest picture resolution of all available projection technologies. Implementing Sony’s 4K digital cinema solution enable us to offer an unrivalled state-of-the-art screening and best possible cinematic experience for movie-goers,” said Helena Young, General Manager, The Grand Cinema.

“4K is the future of cinema and it is here today, sweeping across major cinemas around the world. As the only manufacturer of commercially available 4K resolution digital cinema projectors and the only manufacturer to provide the complete end-to-end cinema digital solution to exhibitors; SXRD 4K technology from Sony is leading the digital cinema revolution. We are glad that The Grand Cinema has chosen Sony as they move towards a digital future,” said Katsuhiro Masaoka, General Manager of Business Development Division, Business and
Professional Products Asia Pacific (BPPA), Sony Electronic Asia Pacific Pte, Ltd.

With many cinemas upgrading to 4K, the top Hollywood studios are increasing the number of movies given a 4K release including “The Green Hornet”, “The Social Network”, “The Karate Kid”, “Salt”, “The Other Guys”, “Eat, Pray, Love” and “Burlesque”. There is a generous flow of content for 4K motion pictures currently and this will move towards becoming a major format in the near future.

About The Grand
The Grand is the only complex in Hong Kong that features a proprietary infrasonic audio system, “Shaw Active Sound,” giving the audience an enhanced sub-woofer experience. It is the largest complex in town with 1,600 seats in twelve houses – all with spacious stepped seating. An adjoining restaurant, art gallery and interactive zone provide extra entertainment amenities to cinemagoers. Particular attention during the design process was given to the audio system, acoustic treatment and overall architectural configuration, to bring the individual houses up to a standard approaching that of professional recording
studios.
Contacts:
Joy Yap
Corporate Communications
Sony Electronics Asia Pacific
Tel.: +65 6544 7713
Fax: +65 6544 7711
E-mail: joy.yap@ap.sony.
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony Business & Professional Products Asia:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Business & Professional Products Asia Pacific Company (BPPA) is established as a division company in Singapore under Sony Electronics Asia Pacific Pte. Ltd. BPPA is the Asia Pacific headquarters for the Professional Solutions Group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions, comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of their business. Please visit our website at http://pro.sony-asia.com for more information.
Sony Business & Professional Products Asia Directory page
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