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# 1933 Sanabria

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Omaha, Neb—Jan 13, 2011

Ballantyne Strong Expands Asia Footprint with Orders for 250 NEC Digital Cinema Projection Systems from New Customers - Beijing Yida Jiuzhou Film and the Jinyi Group

Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it has been selected to provide 150 NEC digital cinema projection systems to Beijing Yida Jiuzhou Film, a newly launched exhibition company, and 100 projection systems to The Jinyi Group. Both are first-time Ballantyne customers. Approximately 50 of the systems were shipped in Q4 2010, and the balance is expected to ship principally in Q1 2011.

Gary L. Cavey, President and CEO of Ballantyne, commented, “Our Asian digital cinema business continues to thrive as Chinese theatre exhibitors move aggressively to both convert existing theaters to digital as well as to expand cinema penetration across the country. We are delighted to forge new relationships with both Beijing Yida Jiuzhou Film and The Jinyi Group. Ballantyne remains well positioned to participate in Asian growth opportunities in coming years.”

With over 16 years of experience operating in Asia, Ballantyne has significantly expanded its presence in region over the past two years. The Company has full-service facilities in Beijing and Hong Kong and a recently opened satellite sales office in Shanghai.
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About Beijing Yida Jiuzhou Film & TV Culture Co Ltd: Established in early 2010, Beijing Yida Jiuzhou is led by experienced industry professionals focused on digital cinema equipment and related marketing and promotion programs. The Company also is involved in new theatre construction and digital cinema equipment upgrades. Beijing Yida Jiuzhou Film & TV Culture Co Ltd Directory page About Jinyi Group: Since 2004, Jinyi Group has been one of the fastest growing and most successful Chinese exhibition companies, with ownership of approximately 30 modern cinema complexes located throughout the country. Jinyi Group Directory page
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