Carlton Screen Advertising Select Unique Digital’s Advertising Accord™

Carlton Screen Advertising Ltd (CSA) has chosen Unique Digital’s (UD) Advertising Accord^TM solution as its core business system solution.

Advertising Accord is the market leading front-office campaign management and content distribution solution for cinema advertising companies. Developed at the start of the e-cinema revolution it has evolved to make full use of the growth in digital cinema deployments. The Advertising Accord^TM system includes a suite of modules including a full featured CRM, proposal creator, contract calculator, campaign manager and advert scheduler.

The Advertising Accord solution will ensure CSA business undergoes a seamless transition from its legacy systems – allowing continuing management of CSA’s existing 35mm screen portfolio while providing future proofed digital content management and distribution - positioning CSA at the forefront of a transitioning market sector.

CSA is working closely with Unique Digital’s Dublin based development team to customise the software to the specific requirements of the Irish screen advertising market. The heart of the system is a complex rule based scheduler that is fully programmable by the CSA sales and operations staff to maximize individual campaign returns for customers.

“We have been delighted with our collaboration with the team at Unique to implement a system that completely fulfils our ongoing business and operational needs in an increasingly digital market.” Eoin Wrixon, General Manager of CSA in Dublin added “the transition to a single system managing all screens from sales to exhibition will bring enormous benefits to both our customers and cinema operators. Selecting Unique Digital’s Advertising Accord solution allows CSA a future integration path directly to screen level, ensuring an efficient and auditable route to screen for advertisers”.

Rod Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, “
Ireland remains Europe’s leading cinema market by attendance and as the dominant screen advertising company CSA will play a crucial role in the successful migration to an all digital network. We are delighted to be working with Eoin and his team in delivering the next generation of advertising solutions from sales to distribution in Ireland“, adding “Advertising Accord is now used to schedule and distribute content to over 3000 screens in Europe”

Unique Digital Contacts: Unique Cinema Systems
+44 207 384 5623
marketing@mailudc.com

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About Unique Digital Ltd.:

Unique Digital, based in London and Dublin, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed by many of Europe's leading screen contractors in countries such as Sweden, Finland, Belgium, Great Britain, Ireland and Portugal. In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Accord). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry. Unique holds a seat on the digital sub committee of the Screen Advertising World Association and is an active member of ICTA.

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