More2screen Team Up with Odeon, Vue and Apollo to Broadcast the World’s First Live 3D Opera to Cinemas

More2Screen, is delighted to announce that on 23 February 2011 the world’s first live opera in digital 3D will be broadcast to selected cinemas across the UK and Ireland. Working with Sky 3D and English National Opera (ENO) and with Arqiva providing the satellite connectivity, cinemas including Odeon, Vue, Apollo and Ormonde are amongst the venues hosting the ground-breaking screening of Donizetti’s Lucrezia Borgia.

A leading distributor to digital cinemas worldwide, More2Screen has an enviable track record in bringing a wide range of alternative content to the cinema screen, from more than 15 live opera and concerts broadcasts to event films, music documentaries and educational features. The London-based company has been responsible for a number of ‘firsts’, including the first-ever live concert broadcast in high-definition with Robbie Williams in 2005, and in distributing Glyndebourne to cinemas in 2008 - the first UK opera company to venture onto the digital big screen.

Christine Costello, Managing Director, More2Screen comments: “We are delighted to be behind this ground-breaking event which will be a world-first for cinema. Lucrezia Borgia live in 3D will combine the thrilling atmosphere of a live opera broadcast with the superb visual quality of 3D projection and will be screened in selected cinemas across the UK and Ireland.”

This new production of Donizetti’s rarely performed17^th century opera by the ENO will in turn be directed in 3D by the multi-talented artist and film-maker, Mike Figgis. In addition, a newly commissioned film by the director will play during the intervals of the performance. ENO’s Olivier Award-winning former Music Director, Paul Daniel, conducts.

George Eyles, Head of Digital Cinema, Arqiva, says: “Arqiva is delighted to be working with More2Screen and its partners on delivering another world first - the first live 3D opera. As one of the world's leading satellite delivery companies our role is to achieve technical excellence combined with innovation - such as delivering live 3D to digital cinemas.”

The opera will also be broadcast live on Sky Arts 1 and 2 plus Sky 3D. John Cassy, Channel Director, Sky 3D commented: “Simultaneously broadcasting on three channels, as well as the world’s first live 3D opera in cinemas, is a huge challenge but one we’re delighted to tackle as part of our ambition to bring the best of the arts to new audiences in exciting and innovative ways.”

About More2Screen Limited: More2Screen is at the very forefront of the dynamic Event Cinema market. We’re passionate about bringing the finest entertainment content closer to local audiences across the globe, from distributing magnificent opera and ballet productions in partnership with Europe’s leading companies including the Royal Opera House, the Mariinsky Theatre and the Dutch National Ballet, to first-class classical music concerts from the Berliner Philharmoniker. Our ever-expanding repertoire also features live and recorded pop music events from best-selling artists like the Rolling Stones, Adele and Queen, plus the musical theatre must-sees Chess In Concert and an all-star Broadway cast performing Stephen Sondheim's Company. We’ve distributed more than 100 different productions which include 2D and 3D formats, both live and recorded. Co-founders Christine Costello, former CEO of Pearl & Dean cinema advertising, and Penny Nagle, former MD of igig.tv, have over ten years’ experience in releasing new content into cinemas including five world-firsts – first live 3D opera, first 3D ballet, first live high definition pop concert in Europe, first UK opera company in cinemas and first multi-venue musical theatre event. he leading UK distributor of world-class entertainment programming in high definition, we operate across 50 international territories and 4,000 screens worldwide. More2Screen Limited Directory page

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