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# 1938 Baird

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London, England—Feb 16, 2011

RAAM Award Winning Cinema Chooses Masterimage 3D

Masterimage 3D supply Independent cinemas in UK
WTW Cinemas, who operate 10 screens across three sites in Cornwall, UK won the prestigious RAAM Award for Independent Cinema of the Year 2011, which was presented in February at the Marriott Hotel, Grosvenor Square, London.

The independent, family-owned cinema company has been in the cinema business for over 65 years and continues to grow, with a new four screen cinema opening in Newquay, Cornwall in the spring. The award went to WTW's four-screen state-of-the-art White River cinema in St Austell, beating off tough competition from Zeffirellis in Cumbria and The Lexi in London. Mark Williams, General Manager of White River cinema collected the award.
 
WTW Cinemas were an early adopter of 3D and have experience of three different 3D cinema systems over recent years. At the UK Cinema Exhibitors Association 3D conference in 2010 WTW cinemas compared their experiences using the different systems, and it was interesting then to hear about the practical problems of dealing with 'active' glasses and of the relative costs of operating the different 3D systems.
 
During 2010, Screen 1 at St Austell, which had used XpanD 3D for more than a year, changed to MasterImage 3D, and WTW have decided that their new all digital cinema in Newquay will use MasterImage 3D exclusively. They have found that the MasterImage technology is simple for the technical team at the cinema to operate, and the projection box preparation required was minimal - UK cinema installation and service company Sound Associates installed and support the MasterImage 3D systems at the WTW cinemas.

Since the change, feedback from audiences has been very positive, with people preferring the lightweight glasses. Brian Kercher of MasterImage 3D said that they are coming across more and more situations where cinemas are replacing previously installed systems with MasterImage 3D, once cinemas realise the true cost of ownership over time of the various alternative solutions.
Contacts: MasterImage 3D Europe PLC, 
About MasterImage 3D, Inc.: MasterImage 3D, Inc Leader in optical 3D display solutions for cinema and mobile devices. Over 7,000 3D cinema systems in over 70 countries. Brightest, sharpest 3D experience with compelling ownership pricing model. Invented, patented and mass-produced leading technology for auto-stereoscopic display. Privately held; headquartered in Los Angeles. Offices in the UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page MasterImage 3D, Inc. Web Site About WTW Cinemas: Family-run business WTW Cinemas operates in the South-West of England and owns and operates The Plaza cinema in Truro, the White River Cinema in St Austell and The Regal in Wadebridge. A new four-screen state-of-the-art cinema complex, the 'Lighthouse Cinema' is due to open in Newquay in late spring., and this will be the first purpose-built fully-digital cinema in the South West.   More information about WTW Cinemas can be found at   www.wtwcinemas.co.uk WTW Cinemas Directory page
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