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# 1948 RCA

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Rancho Cordova, CA, USA—Mar 3, 2011

Barco's 4K DLP Cinema® projector takes on 15/70mm film at Digital Cinema Symposium

A symposium showcasing the latest in large-format digital cinema technology for museums and major attractions featured an exclusive demonstration in which Barco's DP4K-32B was matched against a conventional 15/70mm film projector, representing a shoot-out between tradition and innovation with surprising results.

Digital cinema pioneer Barco chalked up another round of industry firsts at the inaugural Digital Cinema Symposium presented by D3D Cinema and Moody Gardens held in Galveston, Texas on January 24th and 25th. The occasion marked the first time that 4K digital and 70mm film projectors were set up in a side-by-side comparison to assess and compare the qualities of each format and technology. 

It was also the first time that Barco's 4K projector was used to present a movie on a giant 80-foot screen, the first time dual DP4K-32B projectors were used to project 3D, and the first time that Barco projectors showed four different types of 3D technology. 

The much-anticipated highlight of the Symposium was the 4K Barco DLP vs 70mm shootout held before a sizable audience of movie aficionados from museum, movie theatre and other major attraction businesses. The format of the shootout entailed simultaneous projection of both film and digital formats on a split-screen to enable experts to compare and contrast the two technologies. For the digital version, 70mm film was scanned at 11K resolution and converted to a 4K DCP. The content chosen for the main event were trailers from “Pulse: A Stomp Odyssey” and “Wild Ocean,” both large-format films produced for IMAX™ and other giant screen cinemas. The split-screen demonstration was revealing, accentuating the anomalies of film-based projection such as noticeable vibration and dirt, effectively lowering the perceived resolution of the image, while the digital version featured excellent color depth, a cleaner picture, and greater image stability. 

“Film purists thought that we were years away from a day when digital would equal or surpass large-format film presentation. However, in an informal straw poll of roughly 120 industry veterans in attendance, an overwhelming majority favored Barco's 4K digital version, both in terms of image quality and overall presentation,” commented Andy Wood, Senior Vice President, D3D Cinema. “This is an incredible milestone for our industry, elevating digital as a viable giant screen exhibition solution among some of the world's finest cultural institutions.” 

“The shootout opened a lot of people's eyes to the potential of digital on the world's giant screens. It's already fueling many discussions that weren't occurring two months ago,” commented Art Mercurio, Vice President of Technical Services for D3D. “We were really excited to partner with Barco – they're always a step or two ahead, always pushing the industry, and the first to support new technologies as soon as they hit the market.” 

Rounding out the agenda was a demonstration of all current 3D technologies, including the various types of 3D glasses. Barco's 4K projectors were also used to present an “Alternative Content Showcase” featuring demonstrations of live video sources, including HD TV, video games, PowerPoint and Blu-ray, and to screen 2D, 3D, and 4D movie premieres and the latest trailers. 

As a primary technology partner, Barco also participated in expert panel discussions and roundtables focusing on topics of interest to large-format exhibitors, such as digital content production, theatre operations, and total cost of ownership. “We were honored to participate in this pioneering event by D3D and Moody Gardens, representing a diverse showcase of the latest game-changing innovations in digital cinema technology. Naturally, we're thrilled that our 4K DLP projector put in such a stellar performance against traditional 70mm film. This is a testament to Barco's technology leadership, and proves to large-format exhibitors that they can take advantage of the significantly lower cost of ownership offered by digital without sacrificing image quality,” commented Todd Hoddick, VP Digital Cinema for Barco North America. 


Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About D3D Cinema:
D3D Cinema offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in Philadelphia, Ottawa, Canada and Valencia, Spain. www.d3dcinema.com.
D3D Cinema Directory page
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