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# 1995 Gretag

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New York—Apr 4, 2011

IMAX Signs Theatre Deal with Premiere Cinema Corp.

One of the Largest Independently Owned Theatre Circuits in North America to Install up to Four IMAX Digital Theatre Systems
IMAX Corporation (NYSE: IMAX) (TSX: IMX) and Premiere Cinema Corp., one of the largest independently owned circuits in North America, today announced a sales agreement for three new IMAX® theatre systems in Texas. The new IMAX locations are expected to open by year-end in Houston, Lubbock, and El Paso. As part of the agreement, Premiere has an option to open a fourth location.

Since January 1, IMAX Corporation has signed contracts for over 100 theatre systems, more than double the number of theatre system signings that occurred during the same period in 2010.

"The strong IMAX box office performance this past year demonstrated how The IMAX Experience® has become synonymous with the biggest event movies," said Premiere Cinema Corporation's CEO Gary Moore. "The favorable economics of IMAX's digital projection system has enabled us to easily enter the IMAX business, and with IMAX's robust film slate, our timing couldn't be better. We are very excited to partner with IMAX and look forward to delivering on our commitment to Premiere's guests of offering the best movie-going experience in town."

"We are happy to be increasing our presence in Texas, and continuing to execute on our domestic growth strategy, which includes entering markets with high quality, well-branded regional exhibitors," said IMAX CEO Richard L. Gelfond. "Premiere Cinema Corp. is known for its first-class entertainment venues, which makes its complexes an ideal fit for the IMAX
brand."
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing.  As of Dec. 31, 2013, there were 837 IMAX theatres (701 commercial multiplexes, 19 commercial destinations and 117 institutions) in 57 countries.
IMAX Corporation Directory page About Premiere Cinema Corp.: Premiere is listed among the Top 20 largest theatre circuits in the U.S., and is one of the largest independently-owned circuits in North America.  Based in Big Spring, Texas, Premiere designs, constructs, equips and operates first-class stadium multiplex cinemas across Texas, New Mexico, Alabama and Florida.  Being privately-held and capitalized enables Premiere to continually invest in new technologies and amenities for its guests to optimize the movie-going experience at every level.  Premiere is one of a handful of circuits to have completed the conversion of all of its stadium auditoriums to 100% digital cinema. Premiere gained global notoriety for building the world's first mezzanine-less cinemas with 100% digital projection technology built as features directly into its architecture.  Currently Premiere is under construction of three new locations and its in-house general-contracting division, PDC is developing new state-of-the-art expanded-amenity facilities for malls and developers in several parts of the country. Premiere Cinema Corp. Directory page
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