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Dublin—May 13, 2011

Unique Digital TMS Run Flagship Cinemas in Iceland

Both Sena and SAMFilm have installed the Rosettabridge Theatre Management System (TMS) developed by Unique Digital Ltd as an integral part of their conversion to full digital cinema in their respective flag-ship sites in Reykjavik. SAMFilm currently operates a total of 6 cinemas and 19 screens and SENA operates 3 cinemas with 12 screens .

Unique Digital have supplied their RosettaBridge TMS to each site providing management and staff from both Exhibitors with an unrivalled suite of tools to manage feature film and advertising content within each location through an intuitive and easy to use interface. Key features include a scalable library server, agnostic player and projector interface, automation control and content distribution with all elements being managed using a simple drag and drop GUI.

UK integrator Sound Associates was responsible for supplying and installing a full digital cinema package including Barco projectors, Dolby servers and QSC audio processors in each multiplex and the RosettaBridge TMS is used to control all the day-to-day operations.

“We have steadily been converting our entire estate to digital and for our cinema in Smarabio we wanted to take the next step towards a fully automated solution,” commented Jon Eirikur Johannsson, Manager Movie Theaters Sena. “We wanted a system that could integrate directly with our full range of Barco and Dolby equipment and Ro-settabridge provides us complete control through its easy to use GUI.”

At nearby in Reykjavik competing operator SAMFilm opened the eagerly awaited 4 screen multiplex at Egishollen. Bjorn Arnason, Managing Director commented “From the start we had designed the new cinema to be state-of-the art from box-office to the booth. We chose the Unique Rosettabridge system as it offered the complete solution from content management to automated control of the weekly schedule.” Bjorn added “linked to our country wide network we are able to deliver advertising and content directly from our central office as well being able to program and monitor the site remotely.”

Rod Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, “Following detailed discussion with both customers and their integrator partner Sound Associates on their specific requirements this announcement is validation of Unique Digital’s experience in delivering fully integrated solutions.. We are proud to support both Sena and SAMFilm in ensuring continued success with their new cinemas”

About Unique Digital Ltd.:
Unique Digital, based in Dublin and London, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed in many cinema networks throughout Europe, the US and Far East, comprising of over 10,000 screens.  In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).   In 2012 Unique launched the world’s first complete nationwide terrestrial distribution network in Norway, delivering full feature, trailers and pre-show DCP content (MovieTransit). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry in Europe, the US and Far East.
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