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Sony, Basingstoke—May 17, 2011

Sony Digital Cinema Teams Up with Sony Music to Bring A Wide Range of Music Experiences to Apollo Cinemas

Sony Digital Cinema has been able to use its relationship with its sister Sony company Sony Music to bring a range of compelling music experiences to Apollo Cinema’s “More” Campaign, which adds additional content exclusively for its audiences.

There have already been several examples of this:
On 16th February Sony Digital Cinema arranged for the European Premiere of Avril Lavigne’s new album to take place at the Apollo Cinema in Piccadilly. This featured the first showing of Avril’s first ever 3D video – “What The Hell” which was showcased on stunning Sony Digital Cinema 4K technology. Avril attended the event herself and engaged in a Q&A session with her fans. 

Currently showing at Apollo Cinemas is a stunning Sony 4K Technology trailer. It features sneak previews of new content from across the Sony companies and encapsulates the latest movies, music and cutting edge gaming. The soundtrack to the trailer, an exclusive re-working of “Going Nowhere”, has been supplied by one of Sony Music‘s hottest new artists, dubstep superstars, Magnetic Man. The soundtrack is featured on Apollo’s website where fans can sample and buy the featured music.
 
Nicole Oakley, Marketing Manager at Apollo Cinemas said: “We’re really excited to be offering our customers the best in alternative content, and now with Sony Music on board, Apollo Cinemas can bring its audience something completely new and innovative. The Sony 4K technology provides outstanding image and sound quality, so will be the perfect platform for screening music events.”
 
Laura Fitzgerald, Marketing Manager for Magnetic Man at Columbia Records, part of the Sony Music Entertainment Group, said: “The new trailer gives a great showcase and taster to the cutting edge alternative content Sony Digital Cinema and Apollo Cinemas are bringing UK audiences.  As such it feels apt that a Magnetic Man track’s used to bring the snapshots of content to life, being one of ours, and indeed the UK’s, most exciting music artists.”

Sony Digital Cinema 4K technology allows consumers to experience exceptional picture quality from every seat in the cinema, providing world-leading 3D images and spectacular detail even on the largest of screens. Transforming the film experience, Sony Digital Cinema 4K technology gives the consumer an immersive, engaging visual experience.
 
David McIntosh, Director, Sony Professional Solutions, Europe commented, “This new united partnership between Sony Music and Sony Digital Cinema team shows our ambition and commitment to the improving content of modern cinema. The trailer demonstrates to cinema goers a taste of what they can expect – that is, with our 4K technology, a broader and more immersive experience.”
 
To book tickets for any of the screenings mentioned, go to www.apollocinemas.com and click to find your local cinema.
 
About Sony 4K Digital Technology
Sony Digital Cinema 4K technology allows consumers to experience exceptional picture quality from every seat in the cinema, providing world-leading 3D images and spectacular detail even on the largest screens. Transforming the film experience, Sony Digital Cinema 4K technology gives the consumer an immersive, engaging visual experience you simply can't get at home. Sony Digital Cinema 4K technology is over 4 times the resolution of an HD TV or the previous generation digital cinema (2K). It has captured the imagination of audiences and the cinema industry alike, winning the commitment from Hollywood, with big name directors like Peter Jackson, Ridley Scott and Tim Burton filming in the 4K format.
 
About Sony Music Entertainment UK:
Sony Music Entertainment UK is part of one of the largest music and entertainment companies in the world. It has a broad array of local artists and international superstars, as well as a vast catalogue comprising of some of the most important recordings in history.
 
In the UK we organised our frontline music companies in 2006 into the RCA and Columbia Label Groups, and in March 2007 also announced a third frontline label, Epic. These three main music companies also release music from many other famous music labels, among them; Jive, Zomba, J Records, 1965 Recordings, Syco Entertainment and Phonogenic.
 
Sony Music Enterainment is 100% owned by Sony Corporation of America.

About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Apollo Cinemas:
Apollo Cinemas Ltd is the UK's largest independent chain, serving over 2.6 million customers each year. It is currently the UK's 6th largest cinema operator (by number of screens), with 83 screens across 14 cinema locations, with a further 32 screens and three cinemas in development. It also boasts ten per cent of the UK’s 3D screens, as well as the West End’s only all-3D, all-digital multiplex, in its London Piccadilly location. By mid-summer, 2011, all its screens will be fully equipped with category-leading Sony 4K digital projectors, RealD 3D and Arqiva satellites offering the pinnacle of screen technology to present the latest cinema releases, live events and alternative content in the highest possible quality.
Apollo Cinemas Directory page About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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