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# 1995 Gretag

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Centennial, Colo—Jun 20, 2011

Giselle in 3D Ballet Cinema Event Premieres World’s First 3-D Ballet from the Mariinsky Theatre This July

NCM Fathom and More2Screen Present Stunning Event in RealD™ 3D at More than 160 Select Movie Theaters Nationwide on July 12
Continuing its mission to offer groundbreaking in-theater events of all types, NCM Fathom presents GISELLE IN 3D, the world’s first 3-D ballet to be shown with RealD™ 3D technology on Tuesday, July 12 at Noon followed by a second performance at 7:30 p.m. (both times local). Pre-recorded at the historic Mariinsky Theatre in St. Petersburg, Russia, GISELLE IN 3D captures the beauty and movement of a world-class performance in a new and multi-dimensional way, offering cinema audiences a 'best seat in the house' experience from anywhere in their local theater. 
  
Tickets for GISELLE IN 3D are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change). 
  
Presented by London-based distributor More2Screen and NCM Fathom, GISELLE IN 3D was filmed by the UK company Can Communicate, one of the world’s leading producers of stereoscopic 3-D content. The ballet will appear in more than 160 select movie theaters across the country via the new digital cinema projection systems. 
  
“We are delighted to be working with NCM Fathom to distribute Giselle in 3-D across the States – a partnership which will drive the next stage of the ballet’s hugely successful global roll-out,” said Christine Costello, More2Screen managing director. 
  
Giselle is the story of a simple village girl who falls deeply in love with a dashing prince disguised as a peasant. The idyllic pastoral scene is shattered by an act of betrayal and the ensuing heartbreak. In the ballet’s second act, Giselle haunts the stage with her host of vengeful spirits, but ultimately the strength of her love transcends even death and bestows forgiveness upon her repentant lover. The ballet stars Natalia Osipova as Giselle with Leonid Sarafanov as Count Albert.  
  
“Fathom brings another ‘first’ to movie theaters with the world’s first ballet in 3-D,” said Dan Diamond, vice president of NCM Fathom. “This is truly a must-see event and audiences across the U.S. will be mesmerized by the view from their front row seat at the famed St. Petersburg’s Mariinsky Theatre during this performance of the classic Giselle.” 
  
Ever since its founding in 1860, the legendary Mariinsky Theatre of St. Petersburg, Russia has been at the forefront of artistic and musical development which continues today with Giselle in 3D, the first-ever worldwide release of a ballet in 3-D. For more than 20 years the Mariinsky Theatre has been led by Maestro Valery Gergiev who has transformed the Mariinsky into a global theatre presenting international tours in dozens of countries each year. He has also made technology and media a critically important part of the Mariinsky with the launch of its Mariinsky Label and various other initiatives including this groundbreaking 3-D project. The US release of Giselle in 3D coincides with the Mariinsky Ballet's residency at the Metropolitan Opera House during the Lincoln Center Festival. The company performs three programs multiple times beginning on July 11. 
  
For more information on the Mariinsky Theatre please visit: www.mariinsky.ru. 
About National CineMedia, LLC: National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest  digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. National CineMedia, LLC Directory page About More2Screen Limited: More2Screen is the leading distributor of event cinema in the UK* with more than 7 years of experience acquiring and distributing world-class opera, ballet, music concerts, theatre and special event films to 4,000 cinemas in 50+ international territories – including 37 live broadcasts and over 100 different recorded productions, plus 3D live/recorded content. 
 
We’re passionate about bringing the finest entertainment content closer to local audiences across the globe, from distributing magnificent opera and ballet productions in partnership with Europe’s leading companies including the Royal Opera House, the Mariinsky Theatre and the Dutch National Ballet, to first-class classical music concerts from the Berliner Philharmoniker. Our ever-expanding repertoire also features live and recorded pop music events from best-selling artists like The Rolling Stones, Adele, Queen, Peter Gabriel, Def Leppard and Morrissey, plus the musical theatre must-sees Chess In Concert, Jeff Wayne’s The War of The Worlds and an all-star Broadway cast performing Stephen Sondheim's Company.
More2Screen Limited Directory page
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