Dolby Laboratories, Inc. (NYSE: DLB) and Barco have collaborated to support Sterling Cinema’s adoption of Dolby® 3D Digital Cinema in India. Dolby 3D delivers realistic color and a sharp, clear image from every seat in the house. In addition, the system is easy to install and operate and the Dolby 3D glasses are environmentally friendly, passive glasses that can be used hundreds of times. Because they are reusable, the per-ticket cost of Dolby 3D glasses can be well below the cost of disposable 3D glasses.
Dolby 3D has one of the largest global footprints with hundreds of exhibitor partners in over 80 countries and it utilizes standard white screens already in auditoriums so there are no image quality compromises that are associated with the use of a silver screen.
“We are excited to announce Dolby 3D in India and pleased to work with Barco and Sterling Cinemas, which are among the most recognized cinema industry brands in India. Dolby 3D brings the picture out of the screen and into the audience with dramatic realism. Viewers can now enjoy vibrant color, startling depth, and amazing clarity from every seat in the house,” said Pankaj Kedia, India Head, Sales and Business Development, Dolby Laboratories. “By enhancing the quality of the picture with Dolby 3D, we can offer a richer, more memorable experience to cinema audiences,” he added.
Dolby Digital Cinema technologies, including Dolby 3D, offer reliable and flexible solutions that combine ease of operation with unmatched customer experience. Dolby also provides comprehensive marketing support for its 3D solution in India, including a Dolby 3D trailer, collection boxes for 3D glasses, and in-theater marketing materials.
“We are honored that Sterling has chosen Barco for its first complete Dolby 3D setup in India. Sterling is one of the most prestigious theaters in India and we are proud to be associated with Sterling and Dolby. Integrating Dolby 3D with Barco’s world-class projector delivers a complete digital cinema solution that is compact and efficient. We look forward to collaborating with them on such projects in the future,” said Nalin Advani, Country Managing Director, Barco India.
About Dolby 3D
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby continues to enjoy broad adoption with its 3D cinema business, shipping approximately 8,000 Dolby 3D Digital Cinema systems worldwide since November 2007.