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Dublin—Jun 23, 2011

Pearl & Dean Select Unique Digital’s Advertising Accord™

Pearl & Dean Ltd (P&D) has chosen Unique Digital’s (UD) Advertising AccordTM solution as its core business system solution. 
Advertising Accord is the market leading campaign management and content distribution solution for cinema advertising companies. Developed at the start of the e-cinema revolution the Accord product has evolved to make full use of the growth in digital cinema deployments. The Advertising AccordTM system combines a suite of modules including a fully featured CRM, a sales proposal generator, a contract calculator and campaign management tools. At the heart of the system is a complex rule based scheduler that is fully configurable by the P&D sales and operations staff to maximize individual campaign returns for their customers.
The Advertising Accord software will allow P&D to continue to manage & schedule its existing 35mm screen portfolio whilst providing future proofed digital content management and distribution to ensure P&D’s UK business undergoes a seamless transition from its legacy systems.
Cinemas who also have Unique’s Rosettabridge™ Theatre Management System will be able to take full advantage of the integration between the two platforms for the delivery of advertising DCP’s, the automated inclusion of that content in feature playlists
P&D is working closely with Unique Digital’s Dublin based development team to customise the software to the specific requirements of their sales, operations and financial staff allowing P&D to continue to differentiate their advertising offering to customers in the UK market.
“We consulted closely with Unique to ensure that their solution met our needs and those of our clients. Their expertise in creating bespoke systems that can keep pace with the transition to digital was key“, said Kathryn Jacob CEO of Pearl & Dean adding “We look forward to reaping the benefits of the flexible scheduling and tailored solutions that the system will bring to us and our clients”
Rod Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, Pearl & Dean are the UK’s oldest cinema advertising company and supply many of the leading Exhibitors & Independents in the UK market. We are delighted to be working with Kathryn and her team in ensuring P&D can deliver the next generation of advertising solutions from sales to distribution“, adding “Our Advertising Accord is will now used to schedule and distribute content to all 4500 screens in the UK and Ireland”
About Unique Digital Ltd.: Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord). 
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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