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Dublin—Jun 23, 2011

Pearl & Dean Select Unique Digital’s Advertising Accord™

Pearl & Dean Ltd (P&D) has chosen Unique Digital’s (UD) Advertising AccordTM solution as its core business system solution. 
Advertising Accord is the market leading campaign management and content distribution solution for cinema advertising companies. Developed at the start of the e-cinema revolution the Accord product has evolved to make full use of the growth in digital cinema deployments. The Advertising AccordTM system combines a suite of modules including a fully featured CRM, a sales proposal generator, a contract calculator and campaign management tools. At the heart of the system is a complex rule based scheduler that is fully configurable by the P&D sales and operations staff to maximize individual campaign returns for their customers.
The Advertising Accord software will allow P&D to continue to manage & schedule its existing 35mm screen portfolio whilst providing future proofed digital content management and distribution to ensure P&D’s UK business undergoes a seamless transition from its legacy systems.
Cinemas who also have Unique’s Rosettabridge™ Theatre Management System will be able to take full advantage of the integration between the two platforms for the delivery of advertising DCP’s, the automated inclusion of that content in feature playlists
P&D is working closely with Unique Digital’s Dublin based development team to customise the software to the specific requirements of their sales, operations and financial staff allowing P&D to continue to differentiate their advertising offering to customers in the UK market.
“We consulted closely with Unique to ensure that their solution met our needs and those of our clients. Their expertise in creating bespoke systems that can keep pace with the transition to digital was key“, said Kathryn Jacob CEO of Pearl & Dean adding “We look forward to reaping the benefits of the flexible scheduling and tailored solutions that the system will bring to us and our clients”
Rod Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, Pearl & Dean are the UK’s oldest cinema advertising company and supply many of the leading Exhibitors & Independents in the UK market. We are delighted to be working with Kathryn and her team in ensuring P&D can deliver the next generation of advertising solutions from sales to distribution“, adding “Our Advertising Accord is will now used to schedule and distribute content to all 4500 screens in the UK and Ireland”
About Unique Digital Ltd.:
Unique Digital, based in Dublin and London, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed in many cinema networks throughout Europe, the US and Far East, comprising of over 10,000 screens.  In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).   In 2012 Unique launched the world’s first complete nationwide terrestrial distribution network in Norway, delivering full feature, trailers and pre-show DCP content (MovieTransit). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry in Europe, the US and Far East.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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