Pearl & Dean Ltd (P&D) has chosen Unique Digital’s (UD)
Advertising AccordTM solution as its core business system solution.
Advertising
Accord is the market leading campaign management and content distribution
solution for cinema advertising companies. Developed at the start of the
e-cinema revolution the Accord product has evolved to make full use of the
growth in digital cinema deployments. The Advertising AccordTM system combines a suite of
modules including a fully featured CRM, a sales proposal generator, a contract
calculator and campaign management tools. At the heart of the system is a
complex rule based scheduler that is fully configurable by the P&D
sales and operations staff to maximize individual campaign returns for their
customers.
The Advertising
Accord software will allow P&D to continue to manage & schedule its
existing 35mm screen portfolio whilst providing future proofed digital content
management and distribution to ensure P&D’s UK business undergoes a
seamless transition from its legacy systems.
Cinemas
who also have Unique’s Rosettabridge™ Theatre Management System will be able to
take full advantage of the integration between the two platforms for the
delivery of advertising DCP’s, the automated inclusion of that content in feature
playlists
P&D is
working closely with Unique Digital’s Dublin based development team to
customise the software to the specific requirements of their sales, operations
and financial staff allowing P&D to continue to differentiate their
advertising offering to customers in the UK market.
“We
consulted closely with Unique to ensure that their solution met our needs and
those of our clients. Their expertise in creating bespoke systems that can keep
pace with the transition to digital was key“, said Kathryn Jacob CEO of Pearl
& Dean adding “We look forward to reaping the benefits of the flexible
scheduling and tailored solutions that the system will bring to us and our
clients”
Rod
Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, “Pearl & Dean are the UK’s oldest
cinema advertising company and supply many of the leading Exhibitors &
Independents in the UK market. We are delighted to be working with Kathryn and her
team in ensuring P&D can deliver the next generation of advertising
solutions from sales to distribution“, adding “Our Advertising Accord is will now
used to schedule and distribute content to all 4500 screens in the UK and
Ireland”
