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# 1930 Baird

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Liege, Belgium—Jun 27, 2011

XDC and Nordisk Film Have Signed Agreement to Deploy 120 Digital Screens in Denmark

Nordisk Film Cinemas, a part of the Nordisk Film and leading Nordic media group, Egmont, and XDC Group, the leading digital cinema service company in Europe, have signed a VPF deal to convert 120 screens in 17 sites in Denmark into digital.

Having already implemented a large number of VPF screens in Central and Southern Europe, XDC now have started to enter the Scandinavian market. Christian De Stoop, VPF Sales Director of XDC stated:"Having already worked with Nordisk Film in the past for the conversion of several screens under non-VPF contract, we are extremely excited about this deal because it represents the first VPF agreement in Scandinavia."

For Nordisk Film, this decision is vital as well and aims at securing cinema for the future, as John Toennes, CEO of Nordisk Film Cinemas confirmed: "We are very happy to close this deal securing a full digitization of our circuit in 2012. Digital cinema and digital 3D is vital for securing and developing the best cinema experience for our guests, and we are looking very much forward to executing this important project in close cooperation with XDC and Barco."

This deal may open up new possibilities for the Scandinavian market as Thomas Rüttgers, Senior Vice-President Sales and Marketing of XDC concluded: "We are really happy being chosen by Nordisk Film for their step into the digital age and are confident that this will be another kick-off for the Northern European market to advance in the digital rollout of the respective countries."

Under the terms of the agreement with XDC, Nordisk Film Cinemas will have Series 2 DCI-compliant digital projection systems installed into the member exhibitor complexes, currently estimated at 120 screens in 17 different sites. These 120 screens will be equipped with Barco projectors (2K and 4K), Doremi servers (2K and 4K) and 17 Barco Theatre Management Systems (TMS).

Furthermore, XDC will implement a content delivery network that allows distributors to deliver films directly by satellite and / or broadband connection to the cinemas, and gives the opportunity to receive live 2D and 3D transmissions.

All the systems will be connected to XDC's NOC (Network Operations Centre) which will perform the hotline support and the preventive remote maintenance. Thanks to a sophisticated XDC web-based application, Nordisk Film's integration partner will manage the local support - with the possibility to have a full remote monitoring of the digital systems. Furthermore, they will take care of the installations and maintenance supported by XDC's NOC services.

XDC holds VPF agreements with all relevant American Majors, and the supply of local titles and cooperation with local distributors, filmfestivals etc. vis a vis access to Nordisk Film screens, has been secured in the agreement between Nordisk Film Cinemas and XDC as XDC will secure reasonable VPF terms for local content etc. By way of example, local non-profit filmfestivals will not be charged access fees by XDC.

The installations will start in the third quarter of 2011 and is expected to be completed within 12 months.
About dcinex™:
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.  dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for movie theaters.  dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.  dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
dcinex™ Directory page
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