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# 1938 Baird

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Amsterdam—Jun 29, 2011

Marchon3D Inks Deal with MasterImage 3D to Become Premium 3D Eyewear Provider

Marchon3D to Provide 3D Eyewear Exclusively to MasterImage 3D Theaters; Deal Further Solidifies Marchon3D in European and Asian Marketplace
Theater-goers in Asia and Europe no longer have to wait for the most technologically-advanced 3D glasses on the market to watch their favorite 3D movies.

Marchon3D™, a division of Marchon Eyewear, is continuing to expand its international reach by signing a distribution agreement with MasterImage 3D, a leading provider of next-generation 3D solutions and systems, to provide premium 3D eyewear. 

The partnership will consist of a pan-European and Asian rollout of "in-theater" displays and vending machines featuring the patented EX3D line of glasses.

MasterImage 3D has digital 3D cinema systems in over 60 countries around the world and offers audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model.  The MasterImage MI-2100 digital 3D cinema system offers high-quality presentation, single-or multi-use eyewear, is easily portable between screens. The MasterImage MI-1000 glass filters are universal and work optimally with MasterImage 3D glasses for oversized screen installations.

EX3D is Marchon3D's line of circular polarized 3D glasses retailing for euro 20-60 for the theater and retail channel.
"Theaters in Europe and Asia are fundamentally different from those theater chains in the United States," said David Johnson, President of Marchon3D. "MasterImage 3D, has offices all over the world, and very strong relationships with independent theater owners. Partnering with them will ensure the marriage of best-in-class 3D projection with best-in-class 3D glasses."

This is an exclusive renewable contract that includes full sales and marketing support to promoting the EX3D line in theaters.

"Marchon3D is a world-class designer and distributor of luxury eyewear.  We are very excited to partner with such a distinguished brand," said Peter Koplik, President Digital Cinema, MasterImage 3D.  "The EX3D offers movie-goers a premium option as they frequent theaters with MasterImage 3D systems."
About MasterImage 3D, Inc.: MasterImage 3D provides pioneering 3D solutions for theaters and mobile. With over 6,500 digital 3D cinema systems installed in over 70 countries, MasterImage 3D’s 3D systems offer audiences the brightest, sharpest 3D experience while providing exhibitors a compelling ownership pricing model.  It enabled one of the world’s first glasses-free 3D phones and is in development for devices in 2014. The company is headquartered in Hollywood, with offices in UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page About Marchon 3D Eyewear: Marchon 3D Eyewear is the leading manufacturer of circular polarized 3D glasses with several distinct lines of 3D eyewear.  Powered by the revolutionary M3D patented curved lens, EX3D glasses provides precision 3D optics in fashion driven frames.  M3D patented lens technology delivers on several key features:   Curved lens geometry reduces light contamination and improves field of vision and peripheral clarity.  Proprietary lens material and filter provides ultra-high 3D contrast without ghosting.  Lens tints and coatings virtually eliminate reflection, distortion and haze.  Style driven frame design improves overall fit and comfort.  Don’t just watch it, experience 3D.   Marchon 3D Eyewear provides branded EX3D eyewear for retail merchandising and sales to cinema patrons. Specializing in 3D circular polarized glasses with Real D certification, Marchon has the manufacturing capabilities to customize a 3D eyewear program for every type of theater owner.  From inexpensive glasses to high end frames and lenses, Marchon can create and merchandise a custom program to meet virtually every 3D eyewear need.

Marchon 3D Eyewear Directory page
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