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# 1939 Format Debate

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Rancho Cordova, California, USA—Jul 13, 2011

Barco Delivers World's First Commercial Dual 4K DLP Cinema Projection System

Partnering with D3D Cinema and Dolby to produce an immersive 3D movie experience, Barco makes history by providing its DLP Cinema® Enhanced 4K DP4K-32B projectors for the inaugural installation of a 4K Double Projection System in the DynaTheater at the New Mexico Museum of Natural History and Science in Albuquerque, New Mexico.

Digital cinema pioneer Barco is bringing to life an immersive, giant-screen movie experience for thousands of patrons at the New Mexico Museum of Natural History and Science, providing two of its brightest projectors in a double-stack configuration, which marks another industry first for the company. 

Debuting at a flagship theater for partners D3D Cinema, Dolby and Barco, the new system features two DP4K-32B projectors, digital surround sound, and a new five-story matte white screen designed to maximize projector brightness. 

“When you see Barco's new dual 4K projection system, new stadium seats, new five-story white screen and custom eyewear, then hear the incredible surround sound, it will be clear that the premium components and experience is unique to New Mexico and the Southwest United States,” commented Jotina Trussell, President and CEO of the New Mexico Museum of Natural History Foundation [NMMNHF]. 

“We're really proud to be partnered with Barco on this special giant-screen installation, the first of its kind anywhere in the world,” added Don Kempf, President and Founder of D3D Cinema. “While the popularity of 3D is growing in commercial venues, it was important to distinguish the experience that audiences will have at the DynaTheater. With Barco's 4K projectors filling the giant screen canvas, coupled with premium Dolby 3D technology, we will provide a 3D experience unsurpassed in quality and immersion.” 

Barco's 4K projectors feature industry-leading brightness, ensuring reliable, consistent and compelling image quality. The first and only DCI-compliant DLP Cinema® Enhanced 4K projector on the market, the DP4K-32B is the brightest digital cinema projector in the world and is built using DLP Cinema technology, which has been awarded a Motion Picture Academy award for color accuracy. Barco's best-in-class efficient optical design and patented engine cooling system – also industry firsts – result in the lowest total cost of ownership of any digital cinema projector on the market, stated by many Barco customers. Barco's entire suite of projectors is fully modular, permitting easy serviceability to further minimize operating costs. 

“We are honored that the New Mexico Museum of Natural History and Science has selected Barco to launch their groundbreaking large-format theater,” commented Patrick Lee, VP Digital Cinema for Barco North America. “We applaud their decision to go with the industry's best 4K projection system, which is the only one capable of guaranteeing the level of brightness necessary to present giant-screen 3D movies for venues of this size.” 

Earlier this year, Barco and D3D Cinema partnered in an exclusive demonstration, in which Barco's DP4K-32B was matched against a conventional 15/70mm film projector in a side-by-side movie presentation comparison at the inaugural Digital Cinema Symposium in Galveston, Texas. Barco's 4K digital version was overwhelmingly preferred – both in terms of image quality and overall presentation – by an audience of more than 120 movie industry veterans. 

About New Mexico Museum of Natural History Foundation 
PURPOSE: The New Mexico Museum of Natural History Foundation Inc. is a 501 (c)(3) non-profit corporation whose sole purpose is to further the cultural, educational and scientific programs and purposes of the New Mexico Museum of Natural History and Science. MISSION: The Foundation will raise and manage funds for the New Mexico Museum of Natural History and Science through a variety of defined fund raising and entrepreneurial activities, and will provide identified services to enhance the programs and mission of the New Mexico Museum of Natural History and Science. 

About D3D Cinema 
D3D Cinema is a Chicago-based company that offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide. D3D offers a fresh and unique partnership approach to cinema design and 3D content, from theater integration to signature film production. D3D is a sister company of Giant Screen Films, a global leader in large-format film production & distribution. 
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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