Following an uber-successful promotion with Hipstamatic (named Apple’s “App of The Year”), Cinedigm Digital Cinema (NASDAQ: CIDM), National Geographic Entertainment and YouTube encourage fans to attend the “Life In A Day” theatrical screenings on July 24, 2011 and vote for their favorite user-generated photo from the Hipstamatic promotion.
The “Life In A Day” contest was the most successful promotion in Hipstamatic’s history, garnering over 18,000 submissions in one week. A list of theatres running “Life In A Day” can be found at www.youtube.com/lifeinaday.
For the “Life In A Day” promotion, Hipstamatic App users were asked to submit photos of their own personal "Life In A Day." The top 20 photos submitted (as chosen by National Geographic photo editors) will be featured on movie theatre screens around the country during premiere screenings on July 24. And, in a nod to empowering viewers, fans at the screenings will be encouraged to TEXT VOTE for their favorite Hipstamatic photo, with the grand prize winner getting special placement on the National Geography photography home page along with other prizes.
In another twist to user-generated content, Terra Naomi, winner of the first YouTube music video award, will provide the backing soundtrack to the theatrical Hipstamatic slide show with her song "Close To Your Head." Her latest album, To Know I'm OK, was entirely funded by fans and her most recent music video was created using Hipstamatic photos submitted by fans from around the world http://youtu.be/IhjHtjl31KU
Following the special premiere screenings on July 24, the film will open in select theatres July 29.
The Hipstamatic partnership follows two previously announced user-generated opportunities afforded to “Life In A Day” fans, including fan-requested hometown screenings and fan-created mash-up film trailers to be shown at the special screenings and distributed on YouTube. All fan-based "Life In A Day" activities can be found at www.youtube.com/lifeinaday.
“Life In A Day” is directed by Oscar®-winner Kevin Macdonald (“The Last King of Scotland,” “One Day in September”) and executive produced by Oscar®-winner Ridley Scott (“Gladiator,” “Blade Runner”). They invited the global YouTube community to capture a single day of their lives on camera, and received more than 4,500 hours of footage from 192 countries. The resulting 90-minute film is a deeply personal, powerful journey that takes audiences around the world from Australia to Zambia, from the heart of bustling major cities to the most remote reaches of the earth.