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Los Angeles, Calif. and Kansas City, Mo.—Jul 28, 2011

RealD and AMC Entertainment® to Equip Additional 1,000 Screens With RealD 3D

Agreement Brings Total Deployment to 2,500 RealD 3D-Enabled Screens Across the AMC Circuit
RealD Inc. (NYSE: RLD) and AMC Entertainment Inc. (AMC) announced today an agreement to equip up to 1,000 additional screens with RealD 3D technology across the AMC circuit in the United States and Canada.  The commitment will raise AMC’s total RealD 3D-enabled screen count to approximately 2,500 screens, ultimately accounting for RealD 3D capability in nearly 50 percent of AMC auditoriums.  Installation of the additional 1,000 RealD 3D-enabled screens has already begun.   
 
“RealD 3D is the most highly attended premium format option across AMC theatres,” said Gerry Lopez, Chief Executive Officer and President, AMC.   “A substantial number of our guests are choosing RealD technology as their preferred way to experience movies at AMC and the addition of more screens will open this opportunity to even more moviegoers.”
 
“Recent film releases have been constrained by available 3D screens and have played in more 2D show times than 3D, limiting each film’s 3D box office potential from the start,” said Michael V. Lewis, Chairman and CEO of RealD.  “With AMC broadening their installation base of RealD 3D technology, they will be able to better serve their audience through wider 3D show time availability.”
 
RealD is a global leader in 3D technology for movie theaters with the largest motion picture exhibition groups in the world featuring RealD 3D-enabled screens.  As of June 6, 2011, RealD has deployed its 3D technology on over 16,700 theatre screens worldwide.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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More RealD Press Releases: Sep 9, 2014 Pete Ludé Joins RealD Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’ Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums Apr 24, 2013 RealD Opens Latin American Office in Rio de Janeiro, Brazil Apr 15, 2013 RealD Introduces Precision White Screen Technology Combining 2D White Screen Performance with Polarized 3D Capability Feb 6, 2013 RealD and Karo Film Announce Deal to Equip up to 200 Screens Across Russia With RealD 3D Dec 3, 2012 RealD and Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement Nov 7, 2012 RealD Named 3D Technology Provider for the World Premiere and 65th Royal Film Performance™ Screening of “The Hobbit: An Unexpected Journey” Oct 29, 2012 RealD and Womei Theater Chain Sign Agreement to Install RealD 3D on 100 Cinema Screens Sep 18, 2012 RealD to Open Office in Russia More
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