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Burbank, CA—Aug 17, 2011

Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®

Doremi Cinema servers and IMBs to be installed in nearly 600 screens
“It was critical that we deployed DCI Compliant equipment from the onset," stated Bruce Olson, President of Marcus Theatres.

Doremi Cinema is pleased to announce its agreement with Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS) to deploy integrated media blocks (IMB)/ShowVaults in approximately 570 first-run screens at nearly 50 locations. When completed, state-of-the-art digital projection technology will be offered at virtually all screens operated by Marcus Theatres. Installation of the first systems is expected to begin in August 2011, with the balance scheduled to be completed by the end of calendar 2011.    
 
Doremi Cinema will provide the digital Integrated Media Block (IMB)/ShowVault™ solution upgradable to 48 frames per second as well as 4K playback resolution.  Moreover, state-of-the-art CaptiView™ “personal” captioning systems and innovative Fidelio™ wireless audio delivery systems for the hearing and visually impaired will be equipped throughout the screens.
 
“We have assured that our guests can experience the pristine visual presentations digital cinema offers.  The advantages for our guests will be brighter and better focused images and a consistently clear and steady picture with truer, more vibrant colors, whether they see a motion picture on its first showing or in its last week of exhibition,” said Bruce J. Olson, President of Marcus Theatres.  
 
“The installation of this new digital technology will give us the flexibility to schedule not just major Hollywood motion pictures, but more 2D and 3D presentations of live and recorded non-film programming such as sporting events, music, Broadway plays and many more offerings in all of our markets,” added Olson.  Olson explained the rollout of digital cinema will also provide Marcus Theatres with the opportunity to increase the number of 3D screens the company will offer its guests in the future. 
 
“We are extremely pleased with Marcus Theatres’ decision to deploy Doremi’s IMB (Integrated Media Blocks) across their circuit,” said Michael Archer, vice president of digital cinema, Doremi Cinema.  “Not only are they deploying the industry’s only DCI (Digital Cinema Initiative) Compliant IMB, but Marcus Theatres will benefit from the advanced feature set including higher frame rates and alternative inputs with complete scaling.”
About Marcus Theatres: Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin. Marcus Theatres Directory page
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More Marcus Theatres Press Releases: Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days Oct 10, 2011 Marcus Theatres® Completes Digital Cinema Installations, Branded MDX Aug 17, 2011 Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services Jul 5, 2011 Marcus Theatres® Announces Large-Scale Digital Cinema Rollout Mar 25, 2010 Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens® Mar 8, 2010 Marcus Theatres® To Install 19 Additional RealD 3D Systems Oct 5, 2009 Marcus Theatres® Announces Six New RealD 3D Installations Mar 11, 2009 Marcus Theatres® Announces 13 New RealD Digital 3D Screens at Theatres Throughout the Midwest Jun 13, 2008 Marcus Theatres® and XPAND Join Forces Resulting in Expansion of 3D Digital Theatres in Midwest Sep 13, 2007 National Cinemedia and Marcus Theatres® Enter Into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres Feb 25, 2004 Marcus Theatres Chooses Digital B-Chain™ For UltraScreen More
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