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Chicago—Aug 17, 2011

Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations

Prestigious 75-Year-Old Theater Chain Preparing for New 3D Blockbuster Films
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Marcus Theatres® (NYSE: MCS) has selected NEC projectors to make a full-scale conversion to digital cinema on almost 700 screens it owns or manages across the Midwest and East.

The agreement also includes deployment of NEC large-screen displays for the theater chain's lobbies and concession areas to promote food, beverage and other specials as well as adhere to new FDA calorie guidelines.

"We've enjoyed a long history with Marcus Theatres and are grateful for the opportunity to expand our relationship to help meet the demands of 3D movies as well as the overall migration to digital cinema," said Pierre Richer, President and COO of NEC Display Solutions.  "Unlike its competitors, NEC is able to offer a comprehensive solution for exhibitors - from high-performing digital cinema projectors to powerful, commercial-grade digital menu boards and our VUKUNET DOOH (Digital Out of Home) inventory management, ad delivery, billing and payment system - to generate new revenue streams as well as elevate the entire theater-going experience."

Marcus Theatres ordered NEC's complete line of digital cinema projectors - the NC1200, NC2000, NC3200S and NC3240S models - for virtually all of its circuit in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.  It also will deploy NEC's award-winning E, V and P Series large-screen displays in other areas of the cinemas.

"NEC Display is renowned for offering quality digital cinema projectors, but we're also looking forward to benefiting from a wider spectrum of products in our latest agreement," said Bruce Olson, President of Marcus Theatres.  "The ability to change food and beverage items on the fly with dynamic digital menu boards and to easily run advertising will be true differentiators for us in the marketplace."

Meanwhile, Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF (virtual print fee) agreement that enables the conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program.

"We're thrilled we were able to create a customized digital cinema solution for Marcus Theatres, including an anchor position in our recently announced up to $130 million digital cinema funding facility," said Chris McGurk, Chairman and CEO of Cinedigm. "We look forward to supporting the Marcus rollout so their audiences can enjoy the benefits of digital cinema as soon as possible."

Ballantyne Strong, Inc. (NYSE Amex: BTN) is the project's reseller, and will provide installation and integration services, warranty and first-level support, monitoring the health of each projector in the system from its network operations center.  Doremi will provide the digital servers with integrated media blocks.

"Ballantyne Strong is extremely proud to continue our 40-plus year partnership with Marcus Theatres on their conversion to digital projection technology.  Along with providing the first-rate equipment of our distribution partners, NEC and Doremi, Ballantyne will also be offering installation, NOC and after-sale maintenance services for the entire Marcus Theatres circuit," said President and CEO Gary L. Cavey of Ballantyne Strong.

"Doremi is honored to be working with partners NEC Display, Ballantyne and Cinedigm to benefit Marcus Theatres and its valued patrons," said Michael Archer, Vice President Digital Cinema at Doremi.

NEC digital cinema projectors are Digital Cinema Initiatives (DCI) compliant, which allows exhibitors to capitalize on current and future growth opportunities, and can be centrally managed, freeing up on-site theater personnel for more strategic activities.

The NEC deployment is scheduled to begin shortly to meet fall 3D blockbuster movies, including "Twixt," "Hugo," and "The Adventures of Tintin," with all screens slated to go digital by the end of 2011.

For more information on NEC's digital cinema projectors, visit http://necdisplay.com/category/digital-cinema-projectors.

To learn more about financing options and current promotions, please visit http://www.necdisplay.com/GoDigital.

NEC's Cinema Advantage program offers Reward Points and exclusive promotions to small-to-medium-sized exhibitors. Visit http://neccinemaadvantage.com to register.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About Marcus Theatres: Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota, and Ohio. Marcus Theatres Directory page
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