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# 1941 RCA

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Beijing, China—Aug 23, 2011

Barco Joins Forces with China Film Group to Develop Digital Cinema Market in China

New company – CFG Barco (Beijing) Electronics Co. Ltd. – is formally established
Renowned visualization company Barco and China Film Group are pleased to announce the formation of CFG Barco (Beijing) Electronics Co. Ltd. The new company is a joint venture among two Barco subsidiaries – Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company – and China Film Equipment Co. Ltd., a subsidiary of China Film Group. 

This joint venture illustrates Barco's and China Film Group's determination to develop China's digital cinema market by strengthening the localized development and production of digital cinema products and services in China. The newly-founded company will help China achieve its ambitious 12th Five-Year Plan (2011-2015), which is based on the forecast that the culture industry will enter a period of rapid development in the next five years and contribute 5% to the country's GDP. 

Through its customer service facilities, sales, local R&D, and production, the new company will maintain the Barco brand and ensure Barco's world-class quality and service. Leveraging the experience and influence of China Film Equipment Co. Ltd., the new company will also build more effective communication channels and a more intimate relationship with customers. 

Combining Barco technology with local expertise 

Barco's global market leadership in digital cinema is based on customer loyalty, local market adaptation and strong innovation, especially in China. By end of July 2011, more than 4600 Barco digital cinema projectors have been installed in Greater China (covering 65% of the Chinese market), which confirms Barco's global market leadership with an installation base of more than 20,000 projectors worldwide. To meet market demand, Barco has multiple factories in various regions of the world. The Beijing factory is already achieving a monthly production capacity of 500 projectors. Last year, Barco set up a digital projector research center in Beijing, becoming the first foreign projector manufacturer to establish a research center in China. 

Mr. Xiaoli Han, General Manager of China Film Group and China Film Co. Ltd, said: “We're following China's 12th Five-Year Plan – as a company in the culture industry, we should contribute to China's digital cinema development. Through this new collaboration, we hope that Barco will introduce more and more cutting-edge projection technology into China and further localize R&D and production in China. We will continue our efforts in promoting and applying digital technology in China's film industry.” 


“China's digital cinema market is developing rapidly,” Wim Buyens, Senior Vice President Barco N.V. and General Manager Entertainment Division, commented. “We are proud of and confident in our investment and collaboration with China Film Group, and we are honored to work with China's best film equipment trading company. This is another major milestone following our establishment of the research center in Beijing. The new joint venture will combine Barco's technology and China Film Group's wide expertise in the China digital cinema market. This roll-out of digital projector technology to many more cinemas will enable China's film industry to reach and benefit a larger audience of moviegoers.” 
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About China Film Equipment Corporation: Established in 1951, China Film Equipment Co. Ltd. is a nationwide film equipment trading company affiliated directly with the State Administration of Radio, Film & Television. The company has a high reputation, and after more than 60 years of hard work, it has developed into a comprehensive enterprise with extensive experience in the production and sale of film equipment. China Film Equipment Corporation Directory page
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