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# 1948 RCA

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Rancho Cordova, California, USA—Aug 31, 2011

Malco Theatres to Complete Full-Scale Digital Cinema Deployment with 120 More Barco Projectors

Barco, Guinness World Record Holder for the brightest DC projector, has been awarded an order for another 120 projectors, completing Malco’s conversion of its entire circuit to digital. 

Expanding upon its long-term partnership with Malco, Barco will install both 2K and 4K models from among its wide array of projectors, the largest DCI-compliant offering in the industry.  Malco will also install a dual-stack 4K projector at its flagship Paradiso cinema in Memphis, Tennessee to create a premium giant screen 3D experience for its loyal patrons.
 
“We’ve enjoyed a very successful history with Barco, collaborating with them on new features and serving as a beta site for emerging technologies, so we know we’re getting the best and brightest projectors with the lowest total cost of ownership,” commented Bobby Levy, Executive Vice President of Malco. “We are continually striving to elevate the cinema experience, and with Barco’s outstanding projectors and support, we can offer our patrons the ultimate in movie presentation.”
 
Malco is growing its digital cinema footprint with the help of Cinedigm’s long-term VPF agreement via an exhibitor-buyer deal structure, which enables the exhibitor to recoup most of its costs – including financing fees – associated with the deployment. Cinedigm’s VPF program also features the largest number of movie distributors of any program, enabling Malco and other participating exhibitors to maximize their VPF revenues.  
 
“We’re honored to complete Malco’s digital cinema deployment and share their enthusiasm in becoming a 100% digital circuit so they can enjoy Barco’s superior image quality, world-record brightness, 24/7/365 customer support, and the lowest total cost of ownership in the industry,” commented Patrick Lee, VP Digital Cinema for Barco North America.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Malco Theatres: Malco Theatres, Inc. is a fourth generation movie theatre chain that has remained family owned and operated for over nine decades. The company operates 323 screens at 30 locations in five states, including Arkansas, Kentucky, Mississippi, Missouri, and Tennessee. Malco Theatres Directory page
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