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# 1949 RCA.

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New York, NY & Woodland Hills, CA—Sep 1, 2011

Screenvision Acquires Uniquescreen Media (USM) from Cinedigm Digital Cinema

Cinedigm To Be A Major Provider Of Alternative Content Distribution And Promotion for Screenvision
Deal Expands Screenvision’s Overall Cinema Advertising Network To More Than 15,200 Screens and Digital Footprint To Over 10,600 Screens

Screenvision, a leading cinema advertising sales, services and content distribution company, today announced that it has signed a definitive agreement to acquire UniqueScreen Media, Inc. (USM), the cinema advertising division of Cinedigm Digital Cinema Corp (NASDAQ: CIDM).  

Additionally, Screenvision and Cinedigm have entered into a long-term agreement to partner their alternative content businesses, with Cinedigm becoming a major provider of alternative content distribution and promotion for Screenvision.  By fully leveraging the Screenvision platform, the deal significantly strengthens and expands Cinedigm's position as a leading supplier of alternative content to theaters across North America.

The deal further solidifies Screenvision’s vast national cinema advertising network by expanding its overall and digital footprints across the country and growing its presence in pivotal top 25 DMA markets. These include Boston, Dallas, Atlanta, Washington DC, Detroit, Minneapolis, Cleveland, St. Louis, Charlotte, and Raleigh. UniqueScreen Media’s strong presence in the South and Midwest regions will further strengthen Screenvision's robust national coverage. 

With the addition of UniqueScreen Media’s assets, Screenvision's overall national cinema advertising network will now comprise 15,266 screens, and its digital footprint will now comprise 10,622 screens.  This expansion will enable Screenvision to have greater success in helping advertisers connect their brands to savvy cinema audiences across the nation through its innovative marketing offerings.

“UniqueScreen Media has been a great partner with whom Screenvision has collaborated for many years. Its team is passionate about the same thing we are – presenting marketers with engaging ways to interact with consumers by creating the most captivating cinema advertising experiences,” said Travis Reid, Chief Executive Officer of Screenvision. "Additionally, we have experienced solid success in delivering alternative content to our over 150 Exhibitor partners to-date and are excited to be partnering with Cinedigm to provide an additional pipeline of alternative content.”

“We are very excited to now be partners with Screenvision, creating a win-win for both companies and our customers,” said Chris McGurk, Chairman and CEO of Cinedigm.  “This partnership accomplishes two key goals for Cinedigm: First, it further focuses our resources on alternative content marketing and distribution, a core business where we can be the clear market leader, now further enhanced by the Screenvision platform and relationships. Second, given Screenvision’s leadership position in cinema advertising, this agreement gives our exhibition partners a stronger advertising platform while, at the same time, Cinedigm exits a non-core business.”
UniqueScreen Media was founded in 1984 and is headquartered in St. Cloud, MN with offices in Rochester, NY and Los Angeles, CA.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page
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More Cinedigm Press Releases: Dec 11, 2013 MJR Theaters Selects Cinedigm's Web-Based Digital Cinema Software, "ENTERPRISE WEB" Oct 22, 2013 Cinedigm Launches "Enterprise Web," Industry-Changing Web-Based Digital Cinema Software Jun 25, 2013 Omniplex Cinema Group Completes Installation of Cinedigm’s Theatre Command Center, Bringing Full Benefits of Digital Cinema to the Exhibitor Jun 24, 2013 Omniplex Cinema Group Completes Installation of Cinedigm’s Theatre Command Center, Bringing Full Benefits of Digital Cinema to the Exhibitor Jun 24, 2013 Neighborhood Cinema Group Selects Cinedigm Enterprise Software to Manage Head Office Functions Apr 29, 2013 Cinedigm and ICAA Secure Virtual Print Fee Program to Benefit Independent Cinemas in Australia and New Zealand Apr 12, 2013 Cinedigm Signs Over 100 Drive-In Movie Theatres to Digital Cinema Program Feb 4, 2013 Cinedigm and NATO Team Together to Lead the Digital Conversion of Drive-In Movie Theatres Jan 15, 2013 Southern Theatres Selects Cinedigm Enterprise Software to Centrally Manage its Digital Theatres Dec 4, 2012 Cinedigm Names Dan Sherlock President of Software Nov 6, 2012 Theatre Service Network Adopts Cinedigm EMS Software to Manage Booking Services for Over 50 Exhibitors Oct 18, 2012 Cinedigm Digital Cinema Corp. Announces Digital Deployment with Reading International, Including the Angelika New York, the Most Prestigious Arthouse in the United States Oct 16, 2012 Cinedigm Digital Cinema Corp. Announces First Large Scale International Digital Deployment with Caribbean Cinemas Oct 16, 2012 LD Entertainment to Manage Theatrical Releases Using Cinedigm’s TDS Distribution Software Oct 15, 2012 Cinedigm Digital Cinema Corp. Passes 12,200 Digital Screen Signings Mark, with 273 Exhibitor Partners on Board Oct 12, 2012 Cinedigm Digital Cinema Corp. Reaches Milestone for Community and Local Theatres Across the Country with 3,000 Screens Signed Oct 9, 2012 Goodrich Quality Theatres Expands Relationship with Cinedigm Software, Bringing Full Benefits of Digital Cinema To Their Digital Theatre Circuit Oct 1, 2012 Cinedigm Digital Cinema Corp. Announces Digital Deployment Pact with Belmont Capital, LLC for “Your Neighborhood Theatres” Sep 28, 2012 Cinedigm Announces Digital Deployment Pact with Metropolitan Theatres Corporation Sep 12, 2012 Cinedigm’s EMS™ Software to Manage Carmike Cinemas’ Booking and Payments More
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