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# 1939 Format Debate

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Burbank, CA—Sep 7, 2011

Doremi Cinema to Supply Servers and IMBs to Odeon UK

Escalating Total Doremi Installations to 900 for the Odeon Chain
Doremi Cinema, the leading manufacturer and developer of Digital Cinema server technology, has reached agreement with Odeon UK, the country’s largest cinema chain, for the exclusive supply of digital cinema servers and integrated media blocks (IMB). This involves the full implementation of Doremi’s products as an integral part of the Odeon UK’s Digital Cinema Programme. 
 
This agreement is a continuation of business between the two companies as Odeon UK has already widely adopted Doremi Cinema servers. This latest phase will take the chain’s total to over 900 digital screens.
“Doremi has an established track record of compliance with DCI standards. These have recently expanded to include the new CTP (Compliance Test Plan), showing continued commitment to meeting industry standards,” commented Gerald Buckle, Digital Development Manager, Odeon UK. “Beyond the servers, its technologies allow our chain access to the full spectrum of opportunities that become available with digital cinema.” 
 
Hervé Baujard, Doremi Cinema Business Development and Sales Director, “We are delighted that Odeon UK is continuing its business with us, and that they have identified DCI compliance as a requirement for digital cinema servers. This is a great reward for our efforts in passing the CTP, and recognition of its importance for this forward-looking and innovative chain.” 
 
The CTP, established in May, 2009 by the Digital Cinema Initiatives, LLC (DCI) provides a uniform test procedure for the DCI standards. These were produced by DCI to maintain specific criteria for the digital cinema industry, such as the high quality of images, interoperability and content security. Compliance with these standards is essential for the operation of the virtual print fee (VPF) agreements that are widely used to help finance digital cinemas.
About Odeon Cinemas: Founded in 1930 by Oscar Deutsch, ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertains more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK. It is now part of ODEON and UCI Cinemas Group and is looking forward to an exciting period of development during which it will continue to build on its unique position as the UK's number one cinema chain. Odeon Cinemas Directory page
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