RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and SHIMAO Cinema Investment Company Limited(SHIMAO Cinema), announced today an agreement to install RealD 3D technology on 100 cinema screens across the SHIMAO Cinema circuit in China.
The 100 screens are part of an initial deployment phase with an option to increase the number of RealD 3D installations.SHIMAO Cinemas expects to grow their circuit over the next five years to 60 theatre locations totaling 500 screens, most of which are expected to incorporate RealD 3D technology. This agreement brings the total number of cinema screens in China committed to RealD 3D technology to 1,000 with approximately 400 installations to-date.
“This is an exciting time for 3D in the burgeoning Chinese cinema market where some recent films have delivered up to 80% of their total box office from 3D showings,” said Edman Chan, RealD’s General Manager of Greater China, Southeast Asia and Korea for Cinema. “This agreement will help to insure the premium RealD 3D experience is accessible to a broader number of moviegoers in China.”
“RealD’s cutting-edge 3D technology provides the highest brightness in the industry for a comfortable 3D viewing effect,” said Liu Ming, General Manager of SHIMAO Cinema. “In addition, RealD’s passive 3D glasses are lightweight and low cost, and allow for a wide selection of clip-on lenses and personalized models for the young and fashionable mainstream movie-going community to choose from.”
As of June 24, 2011, RealD has deployed its 3D technology on an industry leading over 17,500 theatre screens in approximately 60 countries around the world.