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# 1963 Dalto

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LOS ANGELES and SHANGHAI—Sep 8, 2011

RealD and SHIMAO Cinema to Equip 100 Screens Across China with RealD 3D Technology

Pact Continues RealD’s Expansion in China With 1,000 Screens Currently Under Contract in the Territory
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and SHIMAO Cinema Investment Company Limited(SHIMAO Cinema), announced today an agreement to install RealD 3D technology on 100 cinema screens across the SHIMAO Cinema circuit in China. 

The 100 screens are part of an initial deployment phase with an option to increase the number of RealD 3D installations.SHIMAO Cinemas expects to grow their circuit over the next five years to 60 theatre locations totaling 500 screens, most of which are expected to incorporate RealD 3D technology. This agreement brings the total number of cinema screens in China committed to RealD 3D technology to 1,000 with approximately 400 installations to-date. 
 
“This is an exciting time for 3D in the burgeoning Chinese cinema market where some recent films have delivered up to 80% of their total box office from 3D showings,” said Edman Chan, RealD’s General Manager of Greater China, Southeast Asia and Korea for Cinema. “This agreement will help to insure the premium RealD 3D experience is accessible to a broader number of moviegoers in China.” 
 
“RealD’s cutting-edge 3D technology provides the highest brightness in the industry for a comfortable 3D viewing effect,” said Liu Ming, General Manager of SHIMAO Cinema. “In addition, RealD’s passive 3D glasses are lightweight and low cost, and allow for a wide selection of clip-on lenses and personalized models for the young and fashionable mainstream movie-going community to choose from.” 
 
As of June 24, 2011, RealD has deployed its 3D technology on an industry leading over 17,500 theatre screens in approximately 60 countries around the world.  
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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