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# 1939 Baird

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Ottawa, ON—Oct 21, 2011

International Datacasting to Demonstrate High Frame Rate Live Event Technology at ShowEast

International Datacasting Corporation (TSX: IDC), the leader in digital content distribution solutions for the world’s premiere broadcasters, will demonstrate high frame rate 2D and 3D technologies for digital cinema distribution at ShowEast, Miami, October 24-27th, 2011.

International Datacasting will feature its state-of-the-art Pro Cinema Event Player (PCEP) capable of delivering high quality 2D and 3D images for digital cinema projectors. This latest technology decodes high frame rate and high resolution video for unparalleled image quality for alternative live content delivery. This enhances the audience experience, and increases consumer demand for watching sports, musical and theatrical events. The Pro Cinema Event Player also reduces the cost for theatre owners wanting to distribute 2D and 3D live content to numerous screens within a multiplex.

The PCEP was recently unveiled at IBC 2011, as part of IBC’S Big Screen Showcase, which included a live demo in partnership with Christie. At ShowEast 2011, IDC is proud to partner again with Christie in demonstrating high frame rate video delivery using IDC’s PCEP and Christie’s Solaria digital cinema projectors. These state-of-the-art technologies will be featured at Christie’s Booth 615 in the “High Frame Rate Technology Zone”.

“IDC understands the evolving demands of the entertainment industry. This latest technology enables theatre owners to attract and engage audiences with high quality alternative content for new revenue streams,” stated Frederick Godard, President and CEO, IDC. “This innovation also contributes to lower content delivery costs for digital cinema distribution, maximizing theatre owners’ ROI.”

“Christie is partnering with International Datacasting in this state-of-the-art demonstration that uses IDC’s Pro Cinema Event Player,” stated Don Shaw, Director, Product Management for Christie Entertainment Solutions. “Together with our Solaria Series projectors, we are able to show high frame rate alternative content, up to 60 frames per second per eye, providing an ultra-realistic experience not previously possible with cinema equipment.”
About International Datacasting Corporation: International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries, a service office in Taiwan, and an international network of value-added partners and resellers. International Datacasting Corporation Directory page
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