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# 1938 Baird.

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Miami & Kortrijk, Belgium & Omaha, Neb.—Oct 21, 2011

Ballantyne Expands Digital Cinema Offerings with Addition of Barco Projection Systems

Companies to Jointly Market Digital Cinema Products at Next Week’s ShowEast 2011 Cinema Industry Tradeshow at Diplomat Hotel in Miami/Hollywood, FL From Booth#403
Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, today announced that effective immediately, it has entered into a definitive reseller agreement with Barco (NYSE Euronext Brussels: BAR), to distribute their full line of digital cinema products, with expectations of adding additional Barco lines as they become available. Ballantyne will be marketing Barco offerings in the Americas (North, Central and South) and the Caribbean.

“Ballantyne Strong has been a key leader in cinema products and solutions for eight decades and we are happy to welcome Ballantyne to our team. They bring a wealth of worldwide exhibitor relationships as well as additional product and service offerings that Barco is looking to leverage on behalf of our valued customers as we focus on further expanding our organization’s global footprint,” stated Patrick Lee, VP Digital Cinema for Barco North America.

“With the ShowEast cinema industry tradeshow being attended by exhibitors from around the world, we agreed that this was an ideal time to launch what we expect to be a long-term and mutually beneficial partnership with Ballantyne,” added Mr. Lee.

Ballantyne Strong President and CEO Gary L. Cavey stated, “We are ready to hit-the-ground-running with Barco after signing this important new distribution agreement that complements our long-term relationship with NEC’s digital cinema group. With Barco’s full complement of projectors now at our disposal, including the brightest projector in the world, our customers will have more choices than ever and our turnkey cinema solutions will clearly be a key differentiator for Ballantyne.

“In addition to projection systems, Ballantyne will continue to provide our large base of shared customers manufactured cinema screens as well as after-care projection system service and maintenance. We will also maintain our focus on offering both large and small exhibitors the widest array of one-stop options available in the cinema space,” concluded Mr. Cavey.
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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