Arts Alliance Media (AAM) introduces an innovative new software product
for theater operators to manage their entire circuit from one location. This circuit
management system, called Director,
interacts with playout equipment at multiple sites and directs all digital
cinema operations from a central location.
The technology behind Director enables an entire organisation to
securely manage their business areas, from content delivery to programming,
scheduling and operations - all from a single point with a few mouse clicks.
Director combines content management, pre-show, scheduling and playback,
providing circuit-wide real-time control and reporting. From a single
application, the user can automatically manage transfers for playlist and
schedule creation, ensuring that the right content is on the right server.
Schedules can be managed across an entire circuit, synchronized in real time,
and playback can be monitored across individual complexes and the circuit as a
whole. Director also simplifies advertising and pre-show creation, with dynamic
playlist updating and integration of point of sale data.
Building on the capabilities of digital cinema technology, Director enables
long term return on a theater’s investment: integrated management of their
digital circuit, operational efficiencies through centralized and automated
processes, and full visibility.
Director remains consistent with AAM’s overall approach to be open and
equipment agnostic and thus not only works with AAM’s own Theater Management
System (TMS), but also with other TMS products in the market, and a wide
variety of digital cinema equipment from multiple vendors.
Rich Phillips, Arts Alliance Media’s Vice-President Engineering, said
“When we looked into the marketplace and spoke to theater owners, we saw a need
for a true enterprise solution for centralized circuit management. Director
allows theater owners to realize the true full potential of digital and
optimize their efficiency.”
Matt Sullivan, who as VP Technology leads AAM’s software development,
added “We have been trialing Director with a number of exhibitors and have had
fantastic feedback. The control and flexibility Director provides for theater
operators to automate the management of their circuit is unparalleled.”
Director will be demonstrated at AAM’s booth at ShowEast (#914), along
with AAM’s TMS and Back Office VPF Management tools.
