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# 1938 Baird.

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Miami, Florida—Nov 7, 2011

iPic Theaters Delivers World-Class Cinema Experience with XpanD 3D Systems

In an effort to provide a world-class viewing experience to match its premium, hospitality-focused theater environments, iPic Theaters has outfitted several of its locations with XPAND 3D cinema systems. The XPAND 3D systems are in use at the iPic locations in Scottsdale, Ariz., Glendale, Wisc. and the Gold Class Cinemas location in Pasadena, Calif.

iPic Theaters transforms a typical hectic movie-going experience to one that provides comfort, relaxation and choices, and we take pride in providing quality services and unique food and beverages for a great night out,” said Mark Mulcahy, VP of Marketing at iPic Entertainment. “At iPic, guests can fully customize their movie-going experience. With two levels of reserved seating, full menu of house-made, easy-to-eat dishes and full bar, iPic Theaters is the ultimate night out.” 

When the time came to acquire 3D systems for its locations, iPic saw several unique advantages in XPAND’s 3D technology. “We found XPAND at the time when cinemas around the world were starting to get into 3D, and we found some limitations with passive 3D technology, such as the requisite silver screen,” Mulcahy noted. “We really liked the quality of XPAND’s 3D systems, the picture quality is excellent and the light output is very good. It’s a lot brighter than the other systems out there.”

Mulcahy also found the scalability of XPAND 3D systems to be an attractive feature. “We love the ability to play the movie downwards, meaning we can use the XPAND system in one of our large rooms for the opening week of a film, then relocate the film and the system to a smaller size room, and then an even smaller room a few weeks after that,” he said. “That versatility is unique and makes the ownership of a 3D system that much more convenient.”

In addition to their high performance and versatility, XPAND 3D systems also offer an unprecedented level of convenience to the theater owners and operators. “We appreciated that XPAND worked with any server, so you’re not required to use only one brand of server with XPAND systems,” Mulcahy said. “It’s incredibly easy to use, and the system is very ‘plug-and-play.’ Once the system is set up, it doesn’t require a lot of attention.”
About XPAND: XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND Directory page About IPic Entertainment: Boca Raton, Florida-based iPic Entertainment is a developer and operator of entertainment destinations, operating unique venues that include premium movie theaters, restaurants and stylized bowling centers. iPic Entertainment operates eight theaters with 51 screens in Arizona, California, Illinois, Texas, Washington and Wisconsin. IPic Entertainment Directory page
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