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# 1935 Scophony

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Rancho Cordova, Calif., USA—Nov 15, 2011

Barco Completes First U.S. Auro-3D Installations for Cinemark, Regal Entertainment Group and AMC Entertainment

Leading digital cinema provider continues groundbreaking deployments of true 3D audio solution for the world’s three largest movie exhibitors
Barco, Guinness World Record holder for the brightest digital cinema projector, has successfully completed the first Auro-3D® installations in the United States at commercial theaters for the world’s largest movie exhibitors: Cinemark (Dallas), Regal Entertainment Group (Los Angeles) and AMC Entertainment (Miami). These latest Auro-3D installations follow on the heels of deployments in Russia and China, now elevating the sensory experience at movie theaters on three continents.
 
Auro-3D is an audio system that allows for true three dimensional sound production, distribution and reproduction, turning a conventional cinema into a fully immersive environment to provide a truly unique experience. Auro-3D is gaining traction as the next logical step in the ongoing quest to create the most life-like cinematic presentation.
 
“We’re ecstatic about the creative opportunities made possible by Auro-3D as we continually strive to provide our customers with the ultimate cinema experience,” commented Damian Wardle, VP of Worldwide Theatre Technology & Presentation at Cinemark. “Auro-3D’s unique capabilities launch the audience right into the center of the motion picture experience!”
 
“The Auro-3D system installed at Edwards Calabasas Stadium 6 on September 22, 2011 delivers an incredibly realistic cinema experience,” commented Rob Del Moro, Chief Purchasing Officer for Regal Entertainment Group, the largest motion picture exhibitor in the U.S. “The combination of ultra-bright, high-resolution projection with 3D audio has the potential ability to deliver a true-to-life reproduction of the drama on-screen. As we continue to evaluate this technology on performance and cost, we are intrigued by its possibilities.”
 
While previously the movie experience has been limited to sound coming from in front and beside a patron, Auro-3D creates a uniquely immersive audio experience by adding “height” to the mix to create a more immersive experience. Auro-3D is the most cost-effective solution for 3D audio reproduction, using three layers (surround, height and top layer) to create a true 3D soundfield around and above the listener with the minimum number of speakers. The total combined effect results in a truly 3D aural experience.
 
Barco co-developed Auro-3D with Auro Technologies’ CEO Wilfried Van Baelen, and is licensing the solution for use in commercial theaters. Auro-3D is easily installed and fully compatible with today’s main standards: Stereo and 5.1 Surround. The full Auro-3D speaker layout is defined for up to 13.1, with 11.1 being the ideal solution for environments such as a commercial movie theaters. In addition, the Auro-3D codec enables single inventory distribution, which allows for the content to be transported using the market’s current standards while maintaining future compatibility.
 
“AMC Entertainment has historically been a first adopter of competitive new audio technologies that enhance the cinema experience,” stated Dan Huerta VP Technology of AMC Entertainment. “We were honored to be able to provide this new experience to audiences for the first time at ShowEast 2011.”
 
“We’re committed to continually elevating the cinema experience by providing groundbreaking technologies that allow our exhibition partners to flourish in an ever-growing competitive entertainment market,” commented Brian Claypool, Senior Director, Strategic Business Development at Barco. “Auro-3D provides a whole new dimension to the movie-going experience, reproducing the most realistic, spatially accurate sounds all around and above patrons to enhance the realism and immersive qualities of the story.”

About Auro Technologies
Auro Technologies (www.auro-3d.comwww.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system is designed by Wilfried Van Baelen, founder of Galaxy Studios. Galaxy Studios is worldwide renowned for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About AMC Entertainment: AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 361 theatres with 5,203 screens across the United States and Canada. The company operates 24 of the 50 highest grossing theatres in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. AMC Entertainment Directory page About Cinemark Holdings, Inc.:
Cinemark is a leading domestic and international motion picture exhibitor, operating 482 theatres with 5,563 screens in 40 U.S. states, Brazil, Argentina and 10 other Latin American countries as of December 31, 2013. For more information go to investors.cinemark.com.
Cinemark Holdings, Inc. Directory page About Regal Entertainment Group: Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,358 screens in 579 locations in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 25, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Regal Entertainment Group Directory page
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