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# 1965 Dalto

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London—Nov 28, 2011

Arts Alliance Media Enters German Digital Cinema Market with Cinestar, Germany’s No. 1 Exhibitor

Arts Alliance Media (AAM) has announced a digital cinema deal with CineStar, Germany’s leading exhibitor, to be the chain’s exclusive digital cinema provider, covering the rollout of digital cinema to participating CineStar sites operated across the country by entities associated with the Greater Union group.  Greater Union is owned by Australian public company, Amalgamated Holdings Limited (AHL). 
 
The deal is being financed by AHL and has built in flexibility to convert up to 450 screens over a two year period.  Under AAM’s Virtual Print Fee (VPF) agreements, AHL will see the majority of the initial cost recouped by payments from distributors who use the digital systems. AAM will administer the VPF agreements with distributors will also provide its theatre and library management systems to participating Cinestar sites. 
 
David Seargeant, Chief Executive Officer of AHL, said “Digital is so important for the future of the cinema business. After a long search for solutions for the German cinema market we believe Arts Alliance Media is best placed to assist CineStar in the conversion of selected cinema sites to full digital over the coming years.” 
 
“We are excited to be working with AAM on our conversion to digital,” commented Oliver Fock of the CineStar Group. “Leveraging AAM’s deals with the Hollywood Studios, we will now jointly approach local distributors in Germany to work with us in this transition.” 
 
Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media, said “We’re thrilled to be entering the German market with CineStar. They’re the most successful and innovative exhibitor in Germany and we look forward to a long and exciting partnership with them.” 
 
“Being selected by CineStar is another vote of confidence in our VPF model and our service capability and we’re excited to be able to offer the same to other exhibitors throughout Europe,” added Fiona Deans, AAM Chief Operating Officer. 
 
The deal with CineStar is Arts Alliance Media’s first foray into the German digital cinema market, and adds to the company’s roster of leading exhibitors in multiple territories throughout Europe.
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: London-based Arts Alliance Media is the worldwide leader in digital cinema.  The company offers industry-leading cinema software solutions; financing solutions for digital conversion; installation, maintenance and support for digital cinema systems; management and delivery of content to cinemas; and world-class event cinema and live content including the Royal Opera House’s Live Cinema Season.

The company’s cutting-edge software touches over 20,000 screens worldwide and is installed in cinemas in every continent.  The Network Operations Centre (NOC) supports over 11,000 digital screens around the world and is set to expand further to Latin America over the coming months.  The company’s digital cinema lab has mastered over 3,500 titles to date, shipped hundreds of thousands of DCPs, and is now actively trialing the company’s proprietary electronic delivery system in Scandinavia and the UK.
Arts Alliance Media Directory page Arts Alliance Media Web Site About CineStar Group: Emerging from Kieft & Kieft Filmtheater GmbH CineStar opened up its first multiplex cinema in 1993. Only five years later, the company based in Lübeck and managed by Marlis and Heiner Kieft contracted a joint venture with the Australian market leader Greater Union. From this time the family-owned enterprise developed to the leading operator of film theatres in Germany. Since 2004 CineStar is an independent subsidiary within the Australian Amalgamated Holdings Limited (AHL). CineStar operates 68 cinemas, including Multiplex Cinemas, Traditional Film Theatres as well as Arthouse Cinemas. This makes the CineStar Group market leader in Germany, regarding the number of locations as well as the number of screens, seats and admissions. CineStar Group Directory page
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