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# 1935 Scophony

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London—Nov 28, 2011

Arts Alliance Media Enters German Digital Cinema Market with Cinestar, Germany’s No. 1 Exhibitor

Arts Alliance Media (AAM) has announced a digital cinema deal with CineStar, Germany’s leading exhibitor, to be the chain’s exclusive digital cinema provider, covering the rollout of digital cinema to participating CineStar sites operated across the country by entities associated with the Greater Union group.  Greater Union is owned by Australian public company, Amalgamated Holdings Limited (AHL). 
 
The deal is being financed by AHL and has built in flexibility to convert up to 450 screens over a two year period.  Under AAM’s Virtual Print Fee (VPF) agreements, AHL will see the majority of the initial cost recouped by payments from distributors who use the digital systems. AAM will administer the VPF agreements with distributors will also provide its theatre and library management systems to participating Cinestar sites. 
 
David Seargeant, Chief Executive Officer of AHL, said “Digital is so important for the future of the cinema business. After a long search for solutions for the German cinema market we believe Arts Alliance Media is best placed to assist CineStar in the conversion of selected cinema sites to full digital over the coming years.” 
 
“We are excited to be working with AAM on our conversion to digital,” commented Oliver Fock of the CineStar Group. “Leveraging AAM’s deals with the Hollywood Studios, we will now jointly approach local distributors in Germany to work with us in this transition.” 
 
Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media, said “We’re thrilled to be entering the German market with CineStar. They’re the most successful and innovative exhibitor in Germany and we look forward to a long and exciting partnership with them.” 
 
“Being selected by CineStar is another vote of confidence in our VPF model and our service capability and we’re excited to be able to offer the same to other exhibitors throughout Europe,” added Fiona Deans, AAM Chief Operating Officer. 
 
The deal with CineStar is Arts Alliance Media’s first foray into the German digital cinema market, and adds to the company’s roster of leading exhibitors in multiple territories throughout Europe.
Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site About CineStar Group: The CineStar brand originally evolved from Kieft & Kieft Filmtheater GmbH, which, after over four decades as a single cinema operator, opened its first multiplex cinema in Germany back in 1993 and the brand has ever since been standing for a superb combination of individual architectural design, superior comfort, sophisticated interior, in addition to innovative sound and vision technologies, with over 100 sites - not only in Germany but also across several other European countries, inducing the Czech Republic, Switzerland, Croatia, Bosnia and Herzegovina, etc.). CineStar Cinemas will thus operate a total of 17 multiplex sites in the Balkan region, with 110 screens, including an IMAX® and 4DX screens, and an overall seating capacity of nearly 19,000. For many years these have been among the best known brands in this region, and CineStar is largest cinema operator in the region. In 2016, CineStar expects to reach the astonishing number of 4,000,000 cinema admissions. CineStar Group Directory page
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