Start / Menu > Find Press Releases > Full Press Release
CineAsia/Hong Kong—Dec 5, 2011
Christie Continues to Extend 4K and 3D Digital Cinema Footprint Across Asia Pacific Region
Exhibitors in countries throughout the Asia Pacific region continue to embrace Christie® 4K and 3D technology, employing the company’s award-winning Solaria™ Series of DLP Digital Cinema® projectors in hundreds of screens. Designed to meet DCI specifications, the Christie Solaria™ Series includes a fully integrated media block (IMB) solution that can manage Higher Frame Rates (HFR) and 4K content without compromising image quality.
“Christie, as the pioneer of digital cinema projection technology, and the first to present digital solutions based on 4K, is committed to work with exhibitors in Asia to grow their digital 4K footprint in line with global trends in the film industry,” announced Lin Yu, vice president, Christie Asia Pacific.
“The demand for 4K will continue to increase, especially in Asia where the cinema industry is experiencing a dynamism that has not been seen for a long time. Christie has deployed its Christie CP4220 and CP4230 projectors in various markets in Asia, with the highest number in China and Australia.”
Rapid 4K Expansion in China
Christie has the most 4K installations in China including more than 350 with the Wanda Group, Asia’s largest cinema chain.
“With Christie’s 4K projectors filling our cinema screens, we are able to provide a complete 3D experience unequaled in quality, brightness, image accuracy and alignment and ultimately, a total cinema immersion for our clients,” remarked Ye Ning, general manager of Wanda Cinema Group.
United Circuit, the cinema operator under Shanghai Film Group, China’s largest cinema circuit, recently purchased 200 Christie digital cinema projectors, including the Christie CP4230.
Xu Xiaoping, general manager of United Circuit, said the 4K digital cinema projectors are part of the company’s next step in providing industry-leading solutions for bigger screens and selected 3D releases. To date, United Circuit has installed more than 600 Christie digital cinema projectors across China.
India and Indonesia Embrace 4K
The Christie CP4230 made the 3D screening of http://www.transformersmovie.com/ Transformers: Dark of the Moon at Bangalore India’s Urvashi Cinema, the country’s first 3D cinema, possible.
“4K is a premium experience even going by worldwide standards. Urvashi prides itself on its commitment to give our patrons the best viewing quality, said Amit R Gowda, CEO of Urvashi Cinema. “We pursue excellence and that is the reason why we took such a bold move with the installation of the Christie CP4230 digital cinema projectors.”
Ranjit Thakur, CEO of Scrabble Entertainment, Christie’s deployment partner in India, agreed, stating, “I have seen this industry progress and witnessed the ups and downs. The way in which India is progressing on the digital cinema platform is astonishing. Urvashi’s move to 4K digital cinema projection has set the bar for cinemas everywhere. This is the onset of a new revolution and I’m sure in the near future, we will see a lot of conversions from the cinema operators here in India.”
In Indonesia, Christie is installing close to 200 digital cinema projectors, including several 4K models. Other Asia markets using Christie 4K DLP Cinema® projection technology include Japan, Korea, Hong Kong, Singapore and Taiwan.
Christie 4K Provides New Cinematic Experience Down Under
Hoyts Group, Australia’s second largest chain with 55 cinemas and over 448 screens, employs a selection of Christie 4K projectors in both Australia and New Zealand.
“We have been keeping pace with the strong push across the entire film industry towards digital cinema and one of the main driving forces is 3D content,” said Adam Wrightson, executive director and chief technology officer, Hoyts Cinemas Technology Group. “Christie’s 4K projectors provide our patrons with a whole new cinematic experience as never before, combining the best resolution, color contrast and image quality to give off crisp, life-like images in vivid colors.”
“Christie 4K technology provides cinemas with the most reliable foundation for converting its operations to digital cinema projection. We worked with our exhibitors on integration, installation, service, and technical support for their 4K conversions, providing them with a complete solution for making the move to digital cinema,” concluded Lin.
“In this regard, Christie will continue to push the boundaries of 4K cinematic experience onto screens across Asia. We are also looking forward to having people visit Christie’s CineAsia booth to see demonstrations of our 4K technology.”
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie Directory page
Christie Web Site
More Christie Press Releases:
Nov 23, 2015
Lux Cinema Goes ‘All Christie’ with Installation of Christie Vive Audio Solution in its Flagship Auditorium
Nov 17, 2015
Christie Acquires Allure Global Solutions, Inc.
Nov 12, 2015
B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
Oct 15, 2015
Christie Licenses KDM Management Software from Hoyts Cinema Technology Group to Enhance Exhibitor Offering in its Network Operations Centres
Oct 14, 2015
Strategic Alliance Between Christie and Screenvision Gains Momentum
Oct 14, 2015
Christie Experiential Networks Displays ‘Wow’ Factor in Emagine Palladium Theatre Lobby
Oct 13, 2015
CGV Chooses Christie 6P Laser Projection System for its Biggest Screen in South Korea
Oct 12, 2015
Christie Vive Audio Adoption Accelerates
Oct 12, 2015
Christie Showcases A Comprehensive Range of Cinema and Experiential Digital Signage Solutions at AIMC
Oct 8, 2015
Christie Extends Vive LA Series Loudspeaker Lineup with LA2 Line Array and LA3S-3ohm Speakers
Sep 26, 2015
Helios in Poland Embraces 4K Immersive Cinema with Christie Vive Audio
Sep 15, 2015
Baton Rouge’s New Movie Tavern Citiplace Selects Christie Projection, Audio and Professional Services
Sep 14, 2015
Christie Celebrates 15 Years as Official Projection Partner of the 2015 Toronto International Film Festival
Sep 10, 2015
Cinemark Selects Christie Vive Audio for New Cinemark Roanoke and XD Movie Theatre in Roanoke, TX
Sep 1, 2015
Christie 4K Projection Supports Giant Screen Cinema Association (GSCA) International Conference
Aug 31, 2015
Christie 6P Laser Projection System Wins Prestigious BIRTV Award
Aug 28, 2015
Wanda Cinema Line and Christie Sign Strategic Partnership to Accelerate Digital Cinema and Immersive Sound Rollout in China
Aug 27, 2015
Christie Previews 22,000 Lumen Cinema Laser Phosphor Projector At BIRTV 2015
Aug 25, 2015
Village Cinemas in Argentina Completes Digital Deployment with Christie
Jun 19, 2015
Christie Announces Changes to Cinema Business Team Across EMEA
©Copyright 2014 Main Site . All rights reserved.