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# 1950 Theatre TV

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Dallas, TX / Hong Kong—Dec 7, 2011

The Future of Cinema Has Arrived: More Than 50,000 Theatre Screens Worldwide Feature The Brightest, 2D/3D Digital Cinema Experience With DLP Cinema®

Major Milestone Represents Tipping Point For Global Digital Cinema Transition; China Leading Asia Pacific Region With Nearly 8,000 DLP Cinema Screens To Date
Following exceptional growth in installations over the past two years, Texas Instruments (TI) (NYSE: TXN) DLP Cinema®, the worldwide leader in digital cinema imaging technology, proudly announced today that more than 50,000 movie theatre screens across the globe are illuminated by projectors from its OEM licensees, Barco, Christie and NEC, utilizing DLP Cinema technology. 

With this staggering update, the transition to digital cinema has crossed a threshold with over 50 percent of the estimated worldwide commercial cinema screens having been converted to digital cinema, and the industry now estimates to reach near completion by the end of 2015*. Whether looking to have the brightest, high frame rate 3D viewing available or the brightest color accuracy, exhibitors in every region rely on DLP Cinema’s broad product offerings to help deliver the best moviegoing experiences possible on screens from small to 105 feet wide.
 
“Together with our licensees, DLP Cinema has always focused on the goal of providing audiences with the broadest digital projection technology options possible to match, and even exceed, the rich color, clarity and detail of 35mm and 70mm film answer prints,” said Dave Duncan, manager of DLP Cinema for Texas Instruments. “When the first DLP Cinema-powered projectors were installed in 1999, we knew we had embarked on something that would eventually bring positive change and opportunities not available in the film-based era. Today, we are thrilled to continue to be the driving force in making what was once considered a far off and unlikely future a clear, accessible reality, and are fully committed to helping exhibitors of all sizes around the world.”
 
To celebrate this momentous achievement, DLP Cinema provided each of its licensees, Barco, Christie and NEC, with a commemorative DLP Cinema chip representing the 50,000th 3-chipset manufactured, which will be installed at three cinemas. Barco has selected the Cinemark El Tesoro in Medellin, Colombia, Christie has chosen the Shanghai Film Group Corporation (SFG) in China and NEC has picked the Majestic Cinema in Milwaukee, WI USA as the worldwide representatives of this 50,000th milestone.
 
“We are very honoured to receive this award from Texas Instruments for being the 50,000th location. United Circuit Cinemas and Shanghai Film Group would like to thank Texas Instruments and Christie Digital Systems for staying ahead of technological innovation for exhibitors,” said Xu Xiaoping, general manager, United Circuit Cinemas, Shanghai Film Group.
 
“After an exhaustive review of all digital cinema providers by Jane Durment, The Marcus Corporation’s Chief Information Officer, and Mark Collins, our Director of Projection Technology, DLP Cinema was selected as Marcus Theatres’ digital cinema solution,” stated Bruce Olson, president of Marcus Theatres. “Marcus Theatres is proud that the Majestic Cinema in suburban Milwaukee, WI was selected as one of the sites for one of DLP Cinema’s 50,000th chipsets.”
 
In the 12-month period between December 1, 2010 and November 30, 2011, the number of DLP Cinema screens worldwide grew to a total of 51,620 (up from 28,036) – nearly double the amount of such screens at this point in 2010 – for an increase of 84 percent. DLP Cinema 3D screens have risen 65 percent to 30,290 in total (from 18,367) during the same 12 month timeframe. The total DLP Cinema worldwide screens do not include IMAX® digital powered by DLP Cinema, which separately grew to 410 sites globally (256 in North America, and 154 internationally).
 
The switch to digital projection has reached an especially fevered pitch in China, with 7,745 DLP Cinema screens – an amount that is nearly 60 percent of all digital screens in the Asia Pacific region, which includes India, Australia and New Zealand – and 4,409 of the screens are 3D-enabled. This latest research estimates that China will have a nationwide footprint of all-digital commercial cinemas by the end of 2013.* In the Asia Pacific region as a whole, between December 1, 2010 and November 30, 2011, there was 92 percent growth in DLP Cinema screens to 13,365 (up from 6,972), and a 82 percent jump for 3D screens (from 4,583).
 
Europe, the Middle East and Africa (EMEA) experienced similar growth to Asia Pacific during this same 12 month period, with a 91 percent increase for DLP Cinema screens (17,670 total), and 56 percent increase with 3D (10,848 total). In Latin America, DLP Cinema screens grew to 2,424 (an 83 percent increase), and 2,343 (83 percent change) with 3D capabilities. This continued global success further affirms DLP Cinema’s longstanding leadership position in the digital cinema space and represents a positive outlook for the months and years ahead.
 
To experience DLP Cinema’s award-winning, DCI-compliant technology offerings firsthand, please visit our partners Barco, Christie and NEC at CineAsia. Additionally, to learn more about DLP Cinema overall, please visit www.DLPCinema.com.
DLP Cinema® Products Contacts:

Kateri Gemperle
TI DLP Products Worldwide
(214) 567-3617
Kateri@ti.com


About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page DLP Cinema® Products Web Site
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